World's Largest Embedded Technology Conference to Celebrate 15th Anniversary - Embedded Systems Conference San Francisco April 22-26, 2003

11,000+ Attendees and 300+ Exhibitors Expected at Premier Educational Forum, Showcasing the Latest Technology and Innovation in Embedded Electronic Design

Jan 28, 2003

CMP Media LLC (NASDAQ: UNEWY) today announced its 15th annual Embedded Systems Conference (ESC) San Francisco ( to be held in the Moscone Convention Center, April 22-26. Featuring a comprehensive technical program, including an in-depth system-on-chip (SoC) track, and a consumer electronics track, ESC San Francisco provides a unique opportunity for design engineers, technical managers and developers to learn leading-edge techniques that address programming and real-time design challenges. Attendees will also have the opportunity to test the latest embedded hardware and software technology products from Motorola, Microsoft, ARM, QNX, IBM, Texas Instruments, Analog Devices, Mentor Graphics, and other leading companies.

"As pervasive computing fuels the need for integration and connectivity among embedded devices, embedded systems developers are facing a new set of design challenges," said Lindsey Vereen, conference director. "The goal of ESC San Francisco is to examine trends, tools and design methodologies that can be immediately applied to real-life design challenges."

Event Keynote

On Wednesday, April 23, 10:15 a.m. - 11:45 a.m., Sir Robin Saxby, founder of ARM and current chairman, president, and executive chairman, will deliver the keynote address "Turning Good Design into Good Science: The Future Convergence of Embedded Technology and Biotechnology." Sir Robin will discuss his vision of the future of embedded computing technology and explore new applications, focusing on chip technology converging with the bioscience and security fields. He will also illustrate the potential impact of new embedded technologies on different regions worldwide.

Timely Educational Sessions

ESC San Francisco's 140+ conference sessions will delve into hot design topics, including security, WIFI, audio and video, Linux, and real-time design. These sessions will help engineers gain the latest embedded skills necessary to make embedded system designs better, faster, and more reliable. Each class and tutorial provides practical answers to the toughest questions, and teaches skills and techniques to save time and money. To view a conference program schedule, with details of classes and tutorials, please visit

  New Show Features

  Best of Show Award

A panel of industry experts will present a "Best of Show Award" for embedded technology in an end-user application displayed by an exhibitor. Attendees will be able to view the latest and most innovative embedded products ranging from military applications, personal aircraft devices, and talking PDAs.

SoC Spotlight

In response to the increasing role that embedded systems software is playing in SoC designs, ESC San Francisco will feature an onsite SoC component -- the SoC Spotlight -- an integrated offering of system-on-chip design classes, exhibits, and a reception for the design community. For more information visit

Consumer Electronics Spotlight

The emergence of powerful microprocessors, high-bandwidth Internet connections, and a growing variety of content has created exciting opportunities for consumer audio and video products which will be featured at a consumer electronics class track, panel, and highlighted exhibits.

Embedded Certificate Program

New to ESC San Francisco 2003, attendees will be able to receive a certificate of completion by attending in-depth, full-day tutorials taught by industry experts. To view a list of tutorials in the certificate program, please visit and see the current highlights in the right-hand column.

Cost Effective Registration

CMP Media is offering conference packages starting as low as $545. To register or to receive a conference catalog, please visit

About CMP Media LLC

CMP Media LLC ( is a leading integrated media company providing essential information and marketing services to the entire technology spectrum-the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer comprehensive, integrated media solutions tailored to meet the individual needs of marketing professionals. Its diverse products and services include newspapers, magazines, Internet products, research, direct marketing services, education and training, trade shows and conferences, and custom publishing.

CONTACT: Linda Riedman of Fleishman-Hillard, +1-503-402-1442, or, for CMP Media LLC.


CONTACT: Linda Riedman of Fleishman-Hillard, +1-503-402-1442, or, for CMP Media LLC

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