CMP Media Announces Strong Pre-Show Registration for East Coast's Premier Embedded Systems Exhibition

ESC Boston Addresses Critical Design Issues and Showcases More Than 120 Exhibitors With Breakthrough Technology

Sep 15, 2003

CMP Media (NASDAQ: UNEWY) today announced strong pre-show registration for its Embedded Systems Conference (ESC) Boston ( to be held in the Hynes Convention Center, September 15-18, 2003. Early numbers indicate that ESC Boston, the East Coast's premier educational forum for engineers and engineering managers developing processor-based systems, is expected to attract more than 3,000 members of the embedded computing community.

"Developing low-cost, "smart" products, continues to be a major challenge for embedded systems developers," stated Lindsey Vereen, conference director. "The goal of the Embedded Systems Conference Boston is to deliver a robust training program that offers practical information about methodologies that engineers can use to solve real-life design challenges."

More than 120 exhibitors including Motorola, Green Hills Software, Mentor Graphics, Tektronix and Xilinx are slated to exhibit. ESC Boston provides attendees with the opportunity to experience the latest embedded hardware and software technology products, as well as to explore solutions critical to embedded design challenges.

"Motorola Computer Group is focusing on new market opportunities as we continue to provide our customers with complete solutions built to industry standards," said Wendy Vittori, vice president and general manager, Motorola Computer Group. "At this year's Embedded Systems Conference Boston, we will be highlighting our standards-based technologies that allow customers to enhance their products and get them to market quickly and cost effectively. This event provides an excellent opportunity for us to meet new and existing customers in person, strengthen relationships, and educate attendees on our latest product developments through product demos and technical workshops on the exhibit floor."

Embedded in Action- Demo Event

In addition to the exhibit floor and classes, attendees can also partake in this year's ESC Boston Embedded in Action event, which features demonstrations of end-user and consumer products powered by innovative embedded technology. The following product demonstrations can be seen from 2:00 p.m. to 3:00 p.m. on Tues. Sept 16 at booth #323:

  Applied Data Systems           UniComp's CS 1500 is a small portable point
                                 of sale (POS) device featuring a large
                                 display for extended graphic capabilities.
                                 The CS 1500 uses a low power-consuming ADS
                                 BitsyX from Applied Data Systems.

  InHand Electronics, Inc.       Raytheon's Defense Advanced GPS Receiver
                                 (DAGR) is a handheld precision positioning
                                 device for soldiers. The DAGR is powered by
                                 InHand's Fingertip, a credit-card size,
                                 low-power, single board computer, based on
                                 Intel's StrongARM/XScale CPU and
                                 Microsoft's Windows CE operating system.

  LynuxWorks                     The Improved Data Modem (IDM) allows all
                                 aspects of the battlefield, including
                                 aviation units, ground forces and shipborne
                                 systems, to communicate digitally in
                                 real-time. The IDM was used in the Apache
                                 Longbow, Chinook, Kiowa Warrior, and
                                 Blackhawk Army helicopters during the war
                                 in Iraq. LynuxWorks' LynxOS real-time
                                 operating system (RTOS) was selected to
                                 provide the hard real-time capability
                                 required, as well as full POSIX
                                 conformance, assuring complete code
                                 portability between systems.

  Xilinx, Inc.                   ELAN, a personal microcomputer controlled
                                 Alcohol Breath Tester is designed to
                                 measure an individual's blood alcohol
                                 concentration. ELAN uses state-of-the-art
                                 Xilinx CoolRunner-II CPLD technology to
                                 measure the level of alcohol.

  Xilinx, Inc.                   More than 100,000 Barryvox beacons are used
                                 all over the world by rescue organizations,
                                 ski patrols, helicopter skiing companies,
                                 armies and individuals for their snow
                                 ventures. Designed using Xilinx
                                 CoolRunner-II CPLDs, the Barryvox beacon
                                 has a superior range of more than 120
                                 meters to provide an ultra-fast initial
                                 search in an emergency situation.

  Xilinx, Inc.                   W.A.V.E.S. is the first in the world to
                                 converge a Proprietary Video Protocol (PVP)
                                 encoded platform with analog technology and
                                 a new Interactive Viewing Terminal (IVT),
                                 to develop the innovative
                        is the world's first wireless
                                 audio visual entertainment system designed
                                 to enhance spectator experience at a
                                 variety of sporting events worldwide. Using
                                 Xilinx's low cost Spartan Series chips,
                                 this user-friendly handheld device offers
                                 access to a broad range of event-specific
                                 audio and video material.

  Xilinx, Inc.                   The Interativa 68-billion color LED display
                                 system uses Xilinx's Spartan Series and
                                 Virtex-II Platform FPGAs and features the
                                 MicroBlaze 32-bit soft processor core. The
                                 Interativa LED display is capable of
                                 rendering more than 68 billion different
                                 shades of color.

  Event Keynote

On Tuesday, September 16, 10:15 a.m. - 11:30 a.m., Jack Ganssle, writer for Embedded Systems Programming, will explore the "Lessons We Haven't Learned" and the potential risks associated with firmware problems. Ganssle will provide a "lore of firmware disasters," with stories of both well known and largely unfamiliar system crashes, all of which resulted from poor software engineering. He will look at each crash, and extract must-learn lessons that attendees can use to help rethink their product development strategies.

Timely Educational Sessions

ESC Boston's 70+ conference sessions will delve into hot design topics, including wireless, serial communications, Linux/Open Source, real-time development and software design. These sessions will focus on delivering the technical insight necessary to make embedded system designs better, faster, and more reliable. Each class and tutorial will also provide practical answers to the toughest questions, and teach skills and techniques that can be implemented immediately. To view a detailed schedule of the conference program, please visit .

About CMP Media LLC

CMP Media LLC ( is a leading integrated media company providing essential information and marketing services to the entire technology spectrum-the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer comprehensive, integrated media solutions tailored to meet the individual needs of marketing professionals. Its diverse products and services include newspapers, magazines, Internet products, research, direct marketing services, education and training, trade shows and conferences, and custom publishing.

CONTACT: Linda Riedman of Fleishman-Hillard Inc., +1-503-402-1442, or, for CMP Media LLC.


CONTACT: Linda Riedman of Fleishman-Hillard Inc., +1-503-402-1442, or, for CMP Media LLC

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