EE Times Group Unveils the 2010 Distributor Brand Preference Study on May 14 at a Live Webinar

Study Has Been a Key Measurement Tool for the Electronics Industry for Over 25 Years

Apr 14, 2010

EE Times Group, a UBM company and the daily source of essential business and technical information for the electronics industry's decision makers, today announced that it will unveil the 2010 Distributor Brand Preference Study during a live webinar on May 14 at 1:00 PM Eastern. This annual study has been presented by EE Times for over 25 years and is a key measurement tool for OEMs, CEMs, distributors and suppliers. The webinar will be presented by Jim McLeod-Warrick, Founding Partner of Beacon Technology Partners LLC.


The study is benchmark research on the $40 billion+ distribution market where design engineers, technical managers, supply chain managers, purchasing and corporate managers across the OEM market have weighed in on:

  --  Which distributors are preferred and what criteria matters the most
      such as ease of doing business, customer service, pricing and website
  --  How distributor brand preference varies across product categories such
      as semiconductors, connectors & interconnects, passive components and
      electromechanical devices
  --  What factors influence purchasing decisions from the same distributor

In addition, OEMs and CEMs have rated their experiences with the distributors across 15 different metrics such as ease of doing business, customer service, pricing, website capabilities and many other factors.

"OEMs rank distributors based on how well they help them achieve their operating goals and today, more than ever, it's crucial for distributor partners to understand how they stack up in the face of their vendor partners and end customers, how they are measured and where they rate compared to their competitors in order to strengthen revenues and plan for a strong year ahead," said Bolaji Ojo, Business Editor, EE Times. "This landmark research is a key measurement tool for OEMs, CEMs, distributors and suppliers. And our webinar is a must attend event for distributor, OEMs and decision makers in the purchase process of electronic components."

For additional information on the 2010 Distributor Brand Preference Study webinar and to register, visit The cost of the webinar before April 30 is $250.00 USD, after April 30 the cost is $299.00 USD. All paid registrants are entitled to view the study between May 14, 2010 and December 31, 2010.

About EE Times Group (

EE Times Group, a division of United Business Media [LON:UBM], is the global leader in media and marketing services for the electronics industry. We deliver results for the key influencers and decision makers involved in the design, development and commercialization of technology through our market leading brands. More than 1.1 million engineering professionals engage with the EE Times Network - EE Times, TechOnline, DesignLines, and - across the globe. The technology community comes to our market leading events to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. As well, EE Times Group provides end-to-end services ranging from next-generation marketing, integrated media and research.

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to

  For more information on EE Times Group please contact:
  Felicia Hamerman, Group Marketing Director
  T: 516.562.5652, E:

First Call Analyst:
FCMN Contact:

PRN Photo Desk,

SOURCE: EE Times Group

CONTACT: Felicia Hamerman, Group Marketing Director of EE Times Group,

Web Site:

Company News On-Call: