EETimes/TechOnline Editors to Lead Discussions on Green Tech Trends and the Consumer Impact of Faster Design Cycles at ESC Silicon Valley Next Week

Apr 11, 2008

TechInsights today announced industry expert editorial panels at 2008 Embedded Systems Conference (ESC) Silicon Valley focusing on the consumer impact of faster design cycles and the ways embedded design are helping the environment. The conference will be held April 14 - 18, 2008 at the McEnery Convention Center in San Jose.

Continuing ESC Silicon Valley's tradition of bringing together the embedded community to learn, collaborate and innovate, these conference panels give attendees and reporters an opportunity to engage with industry experts and learn about the challenges and ways in which are meeting industry demands.

The panels include:

Here Today, Gone Tomorrow? The battle between faster design cycles, consumer behavior & loyalty

  -- This panel will look at what hardware and software tools, techniques
     and strategies designers can use meet the real-world pressures of
     rapidly closing time-to-market windows and ever-more-demanding, yet
     fickle, users.
      -- Tuesday, April 15 from 1:00pm to 2:30pm
      -- ESC Theater - San Jose Convention Center (on show floor)
  -- Moderated by Patrick Mannion, Editor-in-Chief of TechOnline. Before
     joining TechOnline, Mannion was Editor of EE Times.
  -- Panelists include:
      -- Robert Day, VP of Marketing for LynuxWorks, an embedded RTOS
         company. Heavily involved in embedded software design for 20 years,
         Day most recently was elected to the Eclipse Board of Directors.
      -- David Carey, President of Austin-based UBM company Portelligent,
         which produces tear down reports and related industry research on
         wireless, mobile and personal electronics
      -- Jason Short, Director of Interaction Design for Smart Design, a
         company that blends design research, industrial design, and
         interaction design to create integrated products that engage people
         emotionally as well as functionally.
      -- John Graff is Vice President of Marketing and Customer Operations
         at National Instruments where he focuses on educating engineers and
         scientists on the cost and time savings of computer-based
         measurement and automation.

Green Tech: How Embedded Design and Software Could be the Key to Saving the Planet

  -- As the embedded community has matured, "going green" has taken on a
     very different meaning than simply cutting back on industrial wastes or
     changing a supply chain. This fundamental change in how this shift is
     occurring is at the heart of this conversation
      -- Wednesday, April 16 10:00am to 11:30am
      -- Marriott - Almaden Room (3rd Floor)
  -- Moderated by Mark Lapedus, Semiconductor Editor for EE Times, who has
     also written for Electronic News, Electronic Buyers' News and
     Semiconductor Business News (SBN).
  -- Panelists include:
      -- Dean Klein, Vice President of Memory System Development for Micron
         where he has held several leadership positions including Executive
         Vice President of Product Development and Chief Technical Officer.
      -- Hubie Notohamiprodjo, General Manager for Industrial Control &
         Power Management, Marvell, an industry leader in storage,
         communication and consumer storage solutions.
      -- Joe Jensen, General Manager of the Embedded Computing Division,
         Intel Corporation.  He is responsible for the embedded business of
         Intel in the segments of retail, medical, gaming and board vendors.
         Jensen started with Intel in 1984 in engineering and has worked in
         all aspects of the semiconductor business from product design,
         through manufacturing and to marketing.

  Richard Nass of TechInsights

"We've developed these panels with the hope of igniting greater conversation, interest, and understanding surrounding these topics, which both have a great impact on the embedded systems industry and its growth."

About ESC

ESC is where the global design engineering community gathers to learn, collaborate and celebrate innovation. Held in Silicon Valley, Boston and India, the Embedded Systems Conference empowers the global design engineering community with hundreds of essential technical training classes and accreditation opportunities. For more information and to register for our events visit

About TechInsights (

TechInsights is the daily source of essential business and technical information for the electronics industry's decision makers -- the Creators of Technology -- that define, develop, and bring to market the electronic products that improve our lives. With global market leading brands such as EE Times, Semiconductor Insights, TechOnline, Embedded Systems Conferences and Portelligent, TechInsights is the leading dedicated information and services business serving the worldwide electronics market. For more information, please visit TechInsights is a division of United Business Media (, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

   Jessica Devaney or Leslie Denson, Horn Group (on behalf of TechInsights) /

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CONTACT: Jessica Devaney,, or Leslie Denson,, both of Horn Group, +1-617-431-1020, for TechInsights

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