Largest Embedded Systems Event on the East Coast Opens Today

CMP Media's Embedded Systems Conference Boston Focused on the Latest Trends, Tools and Design Methodologies

PRNewswire-FirstCall
BOSTON
Sep 13, 2004

CMP Media today announced that pre-show registration and exhibitor participation for its 13th annual Embedded Systems Conference (ESC) Boston (www.embedded.com/esc) exceeded 2003 numbers. The event opens today at the Hynes Convention Center and runs through September 16, 2004.

"Embedded systems developers are constantly working to balance performance and power consumption against meeting critical design deadlines," said Lindsey Vereen, conference director. "By looking at innovations on the horizon -- both in design tools and manufacturing -- ESC Boston will be the forum for engineers and engineering managers of processor-based systems to address challenges in programming and real-time design."

More than 130 leading hardware and software providers will be showcasing innovative, breakthrough technology and products at the exhibition Tuesday and Wednesday. Among the exhibitors are Accelerated Technology, Atmel, Freescale Semiconductor, Green Hills Software, LynuxWorks, Mentor Graphics, Motorola, and Xilinx.

"Accelerated Technology is looking at the growing needs of the embedded developer for a complete development solution adhering to today's industry standards," said Robert Day, director of marketing, Accelerated Technology. "At this year's Embedded Systems Conference Boston, we will be launching Nucleus EDGE, a comprehensive embedded tools solution utilizing the emerging Eclipse platform, giving embedded users a common and open environment to manage and develop there products regardless of processor or real-time operating system (RTOS). This event provides an excellent opportunity for us to educate new and existing customers on our latest product developments in person through product demos and presentations on the exhibit floor."

Event Keynote Addresses Offshoring of Engineering Jobs

On Tuesday, September 14, from 10:15 a.m. to 11:30 a.m., Dan Saks will deliver the keynote address, "Keeping Your Job Onshore." He will discuss how software developers can make themselves more valuable in the marketplace amid the trend toward offshoring. Saks is a writer for Embedded Systems Programming, and C++ guru who served for many years on the International C++ standard committee.

Embedded Security Seminar Covers Growing Market Concern

The three-day technical program will co-locate at the conference September 13-15, and feature full-day tutorials on Monday by the Trusted Computing Group and technical staff from Atmel, IBM, Intel, Safenet, as well as a series of classes on Tuesday and Wednesday. The seminar is sponsored by Atmel and LynuxWorks. Kevin Ashton, co-founder of MIT Auto-ID Center, and vice president of ThingMagic, a development firm specializing in embedded intelligence technologies, will present the Tuesday-evening keynote from 6:00 p.m. to 7:00 p.m. Attendees can register for the Embedded Security Seminar individually, or together with the Embedded Systems Conference Boston.

Learn the Latest Advanced Design Methods

ESC Boston's conference sessions will delve into important design topics, including UML, TCP/IP networking, Linux/Open Source, real-time development, and high availability design. These sessions focus on delivering the technical insight necessary to make embedded system designs stronger, faster, and more reliable. Each class and tutorial provides practical answers to the toughest questions, and teaches skills and techniques that can be implemented immediately. A full-schedule of the conference program with details on classes and tutorials, can be viewed at: http://www.esconline.com/boston/2004/classes.htm .

Make Beneficial Business Connections

Attendees and exhibitors will have the opportunity to see their "true potential" at the event by opting in to EEQuorum™, an online matching system designed specifically for the Embedded Systems Conference to enable electronics-industry buyers and sellers to make contact and plan meetings before the event begins. By gathering pre-registration demographics, EEQuorum™ empowers each pre-registered attendee to see how they relate to others at the show, and systematically connect to the people and products that support their business objectives.

EEQuorum™ is free to registered participants of the event for use before, during, and for two weeks after the show. Users receive their own personalized development portal to make and receive matches with other EEQuorum™ users that have similar networking and business interests. This allows users to proactively pinpoint other attendees or exhibitors to meet at the show. For those interested in tapping into more powerful business development capabilities, EEQuorum™ delivers personalized recommendations regarding the markets, technologies, products, companies, and people at the show that have strategic relevance to the products or interests of each participant. To register for EEQuorum™, visit: http://www.esconline.com/boston/2004/eequorum.htm

About CMP Media LLC

CMP Media LLC (www.cmp.com) is a leading integrated media company providing essential information and marketing services to the entire technology spectrum-the builders, sellers, and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer comprehensive, integrated media solutions tailored to meet the individual needs of marketing professionals. Its diverse products and services include newspapers, magazines, Internet products, research, direct marketing services, education and training, trade shows and conferences, and custom publishing.

CONTACT: Allena Baker of Fleishman-Hillard Inc., +1-503-721-4241, or bakeral@fleishman.com, for CMP Media.

SOURCE: CMP Media LLC

CONTACT: Allena Baker of Fleishman-Hillard Inc., +1-503-721-4241, or
bakeral@fleishman.com, for CMP Media

Web site: http://www.embedded.com/esc


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