CMP Media's Embedded Systems Conference San Francisco Features Industry Visionaries

Future of Embedded Systems Among Major Discussion Topics of Robust Technical Program and Exhibition

Mar 26, 2003

CMP Media LLC (NASDAQ: UNEWY) today announced it will present an industry visionary panel at its 15th annual Embedded Systems Conference (ESC), to be held April 22-26 -- at the Moscone Convention Center. The panelists, including industry pioneer and editor Nick Tredennick and executives from Analog Devices and Texas Instruments, will provide a strategic view into the future of the embedded systems industry. Moderated by Richard Wallace, vice president and editorial director for CMP Electronics Group, this panel will track the market's development by plotting the business and technology drivers that are fueling it.

With more than 11,000 expected attendees, ESC San Francisco provides an opportunity for design engineers, technical managers and developers to learn the newest techniques to help address current programming and real-time design challenges. Attendees will also have the opportunity to test the latest embedded hardware and software technology products from more than 270 leading companies, including Analog Devices, ARM, IBM, Microsoft, Motorola, QNX, Texas Instruments, Mentor Graphics, and Wind River.

"This business panel rounds out a comprehensive program that features a forward-looking keynote presentation, a pragmatic, tutorial-based technical conference, and a showcase of innovative products," said Lindsey Vereen, conference director. "We expect panel attendees to take away insights that they can apply to their current challenges and that will help guide them toward successful business decisions during these demanding economic times."

   Visionary Series, Thursday, April 24, 10:30 a.m. - 12:00 p.m.
   Gateway Ballroom 103
   Richard Wallace, VP Editorial Director, CMP Electronics Group
   Gerald McGuire, General Manager, Media Platform Group, Analog Devices
   Doug Rasor, Vice President Strategic Marketing, Texas Instruments
   Nick Tredennick, Author, Dynamic Silicon Newsletter

  Other ESC Highlights
  -- Keynote Address, Wednesday, April 23, 10:15 - 11:45 a.m.
     Gateway Ballroom 103
     Keynoter -- Sir Robin Saxby, founder, president, and executive chairman
     of ARM, will deliver the keynote address, "Turning Good Design into
     Good Science: The Future Convergence of Embedded Technology and
  -- Wednesday, April 23, 6:00 p.m.  Exhibit Show Floor
     Best of Show Award -- a panel of industry experts will judge and select
     the best-embedded technology for an end-user application displayed by
     an exhibitor.  Early entries include the first human size robot, a
     micro-robot used in military and special operations, a glove-like
     peripheral for the gaming industry, and an automobile showcasing the
     future of vehicle-to-home connectivity.

  SoC Spotlight

In response to the increasing complexity of SoC designs, ESC San Francisco will offer The SoC Spotlight, which provides hardware and software engineers an integrated offering of system-on-chip design classes, exhibits, and a special networking reception for the design community. For more information, visit

Consumer Electronics Spotlight

The emergence of powerful microprocessors, high-bandwidth Internet connections, and a growing variety of content has created exciting opportunities for consumer audio and video products which will be featured at a consumer electronics class track and panel discussion. For more information, visit

Embedded Certificate Program

New to ESC San Francisco 2003, attendees will be able to receive a formal certificate of completion by attending in-depth, full-day tutorials taught by industry experts on topics such as TCP/IP Networking, real-time kernels, and embedded Linux. To view a list of tutorials in the certificate program, please visit and see the current highlights in the right- hand column.

Cost-Effective Registration

CMP Media is offering conference packages starting as low as $745. To register or to receive a conference catalog, please visit

About CMP Media LLC

CMP Media LLC ( is a leading integrated media company providing essential information and marketing services to the entire technology spectrum-the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer comprehensive, integrated media solutions tailored to meet the individual needs of marketing professionals. Its diverse products and services include newspapers, magazines, Internet products, research, direct marketing services, education and training, trade shows and conferences, and custom publishing.

CONTACT: Linda Riedman of Fleishman-Hillard, +1-503-402-1442, or, for CMP Media LLC.


CONTACT: Linda Riedman of Fleishman-Hillard, +1-503-402-1442, or, for CMP Media LLC

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