EE Times Group Appoints Amandeep Sandhu Manager of Audience Acquisition and Engagement

Brings Expertise in Strategy Development and Software Application Development

Oct 22, 2009

EE Times Group [formerly TechInsights], a division of United Business Media [LON: UBM], today announced that Amandeep Sandhu has joined the company as Manager of Audience Acquisition and Engagement. In this newly created position, Sandhu will be responsible for the global audience engagement strategy for the media properties, which includes EE Times, Embedded and TechOnline as well ESC global events. Sandhu will be based in EE Times Group headquarters in San Francisco, CA and will report to Paul Miller, CEO.

"Amandeep will engage our engineering customers at a deeper level and expose them to our robust portfolio of media, events and marketing services. We are very excited to leverage his extensive engineering expertise and database knowledge as we continue to expand the strategic efforts of our community building efforts. We're very pleased to have him join our team as we grow the size of our global database and add business intelligence applications to our portfolio," said Miller.

Sandhu started his career as a Senior Software Developer with Cadence Design Systems Inc., where he worked on the development of the next generation PCB Design Entry tool, developing algorithms and GUI's, and developed an intelligent Language Sensitive Editor (LSE), which was used to edit design files written in Verilog or VHDL.. Most recently Sandhu was a Project Throughput Manager in Semiconductor Insights' Engineering Group, where he collaborated with the senior management team to develop strategic plans regarding many facets of the business.

Sandhu received a Bachelor of Engineering (Computer Science and Engineering) from Thapar Institute of Engineering and Technology, India. He also attended the University of Ottawa, Canada while working with the Semiconductor Insights division where he obtained his Master's in Business Administration degree in January of 2009.

As well, EE Times Group further adds to its Audience Engagement team with the addition of two Email Marketing & Creative Specialists. Core to the audience engagement strategy is to deliver innovative programs and services for achieving business goals while meeting the needs and expectations of end recipients. Laura Robison and Nicholas Walter will focus on optimizing email campaigns in a highly relevant, personalized manner with the engineering community to create a more effective, one-to-one communications approach and deliver industry leading results for products and programs that enhance our lead generation capabilities.

About EE Times Group

EE Times Group, a division of United Business Media [LON: UBM], is the global leader in media and marketing services for the electronics industry. We deliver results for the key influencers and decision makers involved in the design, development and commercialization of technology through our market leading brands. More than 1.1 million engineering professionals engage with the EE Times Network - EE Times, TechOnline, DesignLines, and - across the globe. The technology community comes to our market leading events to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. As well, EE Times Group provides end-to-end services ranging from next-generation marketing, integrated media and research.

About United Business Media Limited

United Business Media [focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities - from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists - with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information about UBM, go to

  For more information on EE Times Group please contact:
  Felicia Hamerman, Group Marketing Director
  T: 516.562.5652, email:

First Call Analyst:
FCMN Contact:

SOURCE: EE Times Group

CONTACT: Felicia Hamerman, Group Marketing Director of EE Times Group,

Web Site: