EE Times Group Adds Karen Field as Vice President EE Life Community to Oversee Community-Generated Content Initiatives

Unveils Plans for EE Life, a Social Networking Community and Strategy for the Electronics Industry

PRNewswire
SAN FRANCISCO
Mar 8, 2010

EE Times Group, a UBM company and the daily source of essential business and technical information for the electronics industry's decision makers, today announced that Karen Field will join the company as Vice President, Community beginning March 15, 2010. In this newly created position, Field will lead the EE Life site, a new social networking community for the electronics industry, which will be unveiled in Q2 of 2010. Specifically, Field will focus on developing content that resonates within the culture of the engineering community and will lead the charge across the new EE Times Group website as they implement social media strategies spanning the full product line up. Field will report to Paul Miller, CEO, EE Times Group and will be located in the company's Framingham, MA office.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100308/SF66614)

A former design engineer, Field brings more than 20 years of experience working in the electronic media industry at Reed Business Information, including Design News, Electronics Weekly, and EDN. A hallmark of Field's work has been the creation of highly unique content that leverages conventional and cutting-edge media and showcases community-generated content. Field is the architect of many popular products with a strong following, including the Manga-influenced Slack Variable comic strip, chronicling the adventures of a primate engineering super hero; the Gadget Freak, showcasing reader-submitted schematics and build instructions for backyard inventions; and the Sherlock Ohms Blog and Sherlock Ohms Investigators Club, featuring real-world engineering investigations and peer-to-peer discussions.

"We are very pleased to have Karen join our team and lead our exciting social media strategy and our soon to be launched EE Life Community. Her extensive expertise in the engineering industry as well as with electronic media will enable us to deliver the premier social networking community designed specifically for the electronics industry. We are creating the EE Life Community as a place where the global engineering community will come together to gather and share information. This new sophisticated platform is part of EE Times Group's commitment to delivering innovative solutions to help cultivate deeper engagement among constituents of the electronics industry community and drive technology sales. Karen has a history of innovation based on close listening to the audience and implementing solutions that encourage active user engagement and comment. We are looking forward to unleashing these ideas on the global audience visiting the EE Times Group website," said Miller.

EE Times Group will launch its restructured web solutions in Q2 of 2010 with EE Life as the core product for community engagement and will be featuring user generated content throughout the wider website from news and analysis through new products and 'how to' design solutions and Field will be central to this audience involvement.

About EE Times Group (http://www.eetimesgroup.com/)

EE Times Group, a division of United Business Media (LON: UBM), is the global leader in media and marketing services for the electronics industry. We deliver results for the key influencers and decision makers involved in the design, development and commercialization of technology through our market leading brands. More than 1.1 million engineering professionals engage with the EE Times Network - EE Times, TechOnline, DesignLines, and Embedded.com - across the globe. The technology community comes to our market leading events to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. As well, EE Times Group provides end-to-end services ranging from next-generation marketing, integrated media and research.

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com

  For more information on EE Times Group please contact:
  Felicia Hamerman, Group Marketing Director
  T: 516.562.5652, E: felicia.hamerman@ubm.com

First Call Analyst:
FCMN Contact:

Photo: http://www.newscom.com/cgi-bin/prnh/20100308/SF66614
PRN Photo Desk, photodesk@prnewswire.com

SOURCE: EE Times Group

CONTACT: Felicia Hamerman, Group Marketing Director, +1-516-562-5652,
felicia.hamerman@ubm.com, for EE Times Group

Web Site: http://eetimesgroup.com/
http://www.ubm.com/


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