Discover the Power of Brainpower at the 2007 Embedded Systems Conference Silicon Valley, Offering the Industry's Most Comprehensive Technical Training

Thousands of Technology Experts from Across the Globe Expected to Attend World's Largest International Embedded Event and Technical Conference, April 1-5, 2007

Feb 20, 2007

From April 1-5, 2007, CMP Technology will present a global technical conference at the 19th annual Embedded Systems Conference (ESC) Silicon Valley ( ESC Silicon Valley is the world's largest international embedded technical conference and exhibition, and is expected to welcome engineers from more than 16 countries. The industry's brightest minds will bring the power of brainpower to San Jose's McEnery Convention Center, and have their choice of more than 180 training sessions, courses and seminars covering methodologies, processes, and techniques fundamental for engineers developing embedded systems. Embedded systems -- defined as small, specialized computer systems stored on a single microprocessor -- are making it easier to integrate technology into a variety of devices with an astounding range of business and home uses. As these systems become smarter and more web and network friendly, they are fueling a massive growth in many industries.

"As always, ESC Silicon Valley will feature the very best in practical, how-to classes and training sessions to give engineers the most thorough training and understanding of critical themes," said Richard Nass, editor in chief of Embedded Systems Design. "This year, our technical program is 35% bigger -- with more new classes, and more advanced classes for seasoned engineers -- so whether they are new to the field or experienced designers ready to learn cutting-edge technology applications and solutions, there is a training session for everyone at ESC Silicon Valley."

Attendees can study topics such as DSP & Multimedia, Linux, Multi-core and Multi-Threaded Processors, Power Management, and Wireless Communications. The program this year is organized into tracks to ease the selection process for attendees. The conference will also feature free, sponsored sessions by exhibitors like Xilinx, Avnet, Coverity, Microchip, ARM and IBM. For a full list of technical program details, please visit:

"ESC Silicon Valley gives us an ideal platform for educating existing and future customers on our products, not only through technical training at our booth, but also via the conference technical sessions that we sponsor," said Mitch Little, vice president of Worldwide Sales and Applications for Microchip Technology Inc. "This conference attracts the industry's premiere embedded engineers from all over the world, providing us a targeted opportunity to demonstrate our products and technical support to an influential audience."

  ESC Silicon Valley program tracks include:
  -- Debugging, Test and Verification Track -- learn about new,
     state-of-the-art approaches to eliminating bugs, such as static
     analysis, Test-Driven Development, using the Eclipse IDE, and working
     with multicore systems, as well as more established technologies such
     as JTAG and working effectively with logic analyzers.
  -- DSP & Multimedia Track -- expert speakers will share their hard-won
     insights into DSP and multimedia processors, algorithms, tools and
     development techniques.
  -- Hardware Track -- presenting the essentials to efficient hardware
     design, streamlined HW / SW integration, and FPGA design. Topics will
     include hardware definition languages (HDLs), system design tradeoffs,
     critical design decisions, effective design flow, and popular
     interfaces and protocols.
  -- IMEC Track -- IMEC has organized two sessions as a conference track,
     targeted to embedded system design engineers with an interest in
     integrated wireless systems.
  -- Software Defined Radios (SDRs) -- Design for Scalability and Low Energy
     -- presenting the challenges and solutions in the design of SDRs,
     specifically on jointly providing flexibility and low power,
     capitalizing on energy-scalable system design.
  -- Wireless Sensor Nodes -- the necessary technologies and challenges
     necessary to developing highly miniaturized and autonomous sensor
     systems (in short: wireless sensor nodes). Focus will be on micropower
     generation and low-power design.
  -- Linux Track -- covers configuring Linux, debugging, writing drivers,
     porting, and bringing up your first system.
  -- Managing Track -- deals with engineering managers' concerns with a mix
     of first-hand example and time-tested techniques to help keep your team
     on track and within financial and risk limits.
  -- Multi-core, Multi-threaded Processors Track -- engineers need new
     approaches for evaluating and comparing chips, and to learn new
     software development techniques and tools. Expert speakers will
     describe how to effectively select and use multi-core and
     multi-threaded processors in embedded applications.
  -- Networking & Communications Track -- examines all aspects of networking
     for embedded systems, from the lowest CAN network to full TCP/IP
     implementations, with an emphasis on practical solutions to real
     problems that embedded engineers encounter in implementing networked
  -- Power Management & Microcontrollers Track -- presentations covering
     efficient, small-scale design techniques that maximize performance
     while minimizing power and space.
  -- Real Time Development Track -- speakers will show how to make systems
     predictable and timely, how to manage the time challenges created by
     our tools, as well as general tricks for building faster code.
  -- Software & Operating Systems Track -- a hands-on tutorial gets
     attendees up to speed on UML in a single day. Several classes address
     the perennial problem of using C++ in the constrained environment of an
     embedded system. Others show practical approaches to using Windows CE
     and conventional RTOSes. Safety and security, an increasingly-important
     aspect of firmware, is covered as are the agile methods. This track has
     a number of popular speakers, including Jean Labrosse, Scott Meyers,
     David Kalinsky, Dan Saks and other well-known figures.
  -- Standards, Safety, and Security Track -- examines each of these
     specialties in terms of embedded systems and gives practical advice on
     how they apply to the devices you are designing.
  -- System Design Track -- top-level presentations cover system
     architecture, planning, buses, and procedures that are sure to pay off
     in better design.
  -- Up-To-The Minute Track -- featuring the latest technology and design
     information-so current that CMP will e-mail attendees about topics as
     they are added.
  -- Wireless Track -- examines all aspects of wireless communications as
     they pertain to embedded systems and provides practical advice on how
     to implement these capabilities efficiently and effectively.

To register for ESC Silicon Valley, visit

For more information on exhibiting or sponsorship opportunities, please contact Sean Raman, event sales director of the CMP Technology Electronics Group at (415) 947-6622 or

About the CMP Technology Electronics Group

The CMP Technology Electronics Group is the premier technology and business media brand serving the information needs of the creators of technology worldwide. Offering a full suite of products and services to reach electronics technology professionals throughout the world, the CMP Technology Electronics Group delivers the most targeted audience and actionable information to marketers in the electronics technology community. Each month, the CMP Technology Electronics Group delivers more than 1 million copies of its print publications, including EE Times, to subscribers in more than 23 countries and online visitors from 100 countries view more than 8 million pages on its Web sites in seven languages including EE Times Online and TechOnLine. More than 40,000 decision makers attend its Embedded Systems Conferences each year in Boston, Silicon Valley, China and Taiwan.

About CMP Technology (

CMP Technology is a marketing solutions company serving the technology industry. Through its market-leading portfolio of trusted information brands, CMP has earned the confidence of more technology professionals than any other media company. As a result, CMP is the premier provider of access, insight and actionable programs designed to connect sellers and buyers in ways that yield superior return on investment. CMP Technology is a subsidiary of United Business Media (, a global provider of news distribution and specialist information services with a market capitalization of more than $3 billion.

  Michelle Sabolich
  Atomic Public Relations for CMP Technology
  (415) 402-0230

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