electronicaUSA with the Embedded Systems Conference Announces 2004 Program Highlights

PRNewswire-FirstCall
SAN FRANCISCO
Nov 24, 2003

CMP Media (NASDAQ: UNEWY) and Messe Muenchen today announced the 2004 conference program for electronicaUSA with the Embedded Systems Conference, the largest systems design event in North America. Debuting on March 29-April 1, 2004 at San Francisco's Moscone Center, electronicaUSA with the Embedded Systems Conference will consist of a series of business sessions, technology conferences, and an exhibition showcasing the latest technologies and products from leading companies.

"This is truly an event where technology leaders and decision-makers meet to shape the direction of the industry, exchange ideas, identify new opportunities, and get business done," said Paul Miller, Vice President and Group Publisher, CMP Media. "It not only offers a broad cross section of companies, technologies, and educational topics, but also presents a deep analysis through diverse forums including tutorials, panels, and business events. Attendees can gain ground-level information from engineers, as well as a birds-eye perspective from 30-year industry veterans."

The event will welcome 18,000-20,000 system design engineers, architects, technical managers, and embedded software developers who will have the opportunity to choose from more than 300 tutorials, workshops, and panel discussions. They will also see more than 500 exhibitors, including pavilions of manufacturers representing countries including China, Taiwan, Singapore, Korea, Japan, and Germany.

BUSINESS EVENTS

electronicaUSA with the Embedded Systems Conference places major value on conducting business by facilitating interaction between executive-level managers through various business-oriented events. These sessions will allow thought leaders to provoke technology debate and business discussions about the direction and implementation of innovative technologies.

HALF-DAY IN-DEPTH iSUPPLI SESSION (Monday, March 29, 1:15pm - 5:00pm)

iSuppli industry analysts will host a series of presentations covering top-level trends in major semiconductor applications markets and developments in electronic components and supply chains. Topics include:

  -- Electronic equipment and components forecast overview
  -- Navigating the changing landscape of a wireless world
  -- Consumer electronics outlook
  -- PC OEMs:  Just a label on the box?

  DAILY BUSINESS SESSIONS (Tuesday, March 30 - Thursday, April 1)

Over the course of electronicaUSA with the Embedded Systems Conference, daily hour and a half sessions will be offered by a range of associations and alliances, including the Electronic Representatives Association (ERA), Electronic Components, Assemblies, and Materials Association (ECA), National Electronics Distributors Association (NEDA), Fabless Semiconductor Association (FSA), and Virtual Socket Industry Alliance (VSI Alliance). These sessions will address specific topics ranging from the global impact of environmental regulations to the process of taking products to market in the United States, and from the selection and use of field sales representatives to how suppliers and customers can quantify the value of using distributors.

C-LEVEL LIVE DISCUSSIONS (Tuesday, March 30 2:00 - 3:30pm, Wednesday, March 31 2:00-3:30pm, Thursday, April 1 11:00am-12:30pm)

EE Times editor-in-chief, Brian Fuller, and other industry experts will moderate a series of discussions designed to help C-level executives and business leaders navigate the array of challenges currently facing the electronics industry.

  -- Four panels of CEOs from leading companies will discuss major
     challenges in the industry including continued viability of the EDA
     business, coexistence of programmable logic and ASIC methodologies, the
     electronics industry recovery, and IP&E relocation to Asia.
  -- Leading C-level executives will facilitate live panel discussions
     addressing a variety of issues such as the future economic, political,
     and technical outlooks in our industry.

  TECHNOLOGY CONFERENCES AND PROGRAMS

electronicaUSA will present a comprehensive systems design educational forum featuring three technology conferences under one roof: The Embedded Systems Conference, Communications Design Conference, and Power Electronics Conference. With more than 300 tutorials, workshops, and panel discussions combined, the technical program will offer engineers and management involved in defining, developing, and testing electronic systems the opportunity to learn new techniques and uncover practical ideas that can be applied in their work.

EMBEDDED SYSTEMS CONFERENCE

This educational program is intended for design engineers, embedded software engineers, and technical managers tasked with developing embedded and real-time systems in a broad range of market sectors including communications, consumer, industrial, military/aerospace, automotive, medical, and computer peripherals. For a complete list of technical classes and panels, please visit www.embedded.com/esc/sf.

   Keynote Address, "Envisioning the Connected World"
   Jerry Fiddler, Chairman/Co-Founder - Wind River
   Wednesday, March 31, 10:00am - 11:00am

   Panel Discussion, "Digital Video: Gold Mine or Money Pit?"
   Moderator:  Jeff Bier, General Manager, BDTI
   Monday, March 29, 5:30pm - 7:00pm

  COMMUNICATIONS DESIGN CONFERENCE

The Communications Design Conference provides a forum where design engineers and technical managers can uncover new ideas for designing communication systems and equipment for wireless, broadband and metro access; core, enterprise and home networking; and communication applications. For a complete list of technical classes and panels, please visit www.CommDesignConference.com.

   Keynote Address, "The World of Telecom: Today's Chaos, Tomorrow's
    Promise"
   Robert Lucky, independent consultant and former Corporate VP for Applied
    Research, Telcordia Technologies
   Wednesday, March 31, 11:00am - 12:00pm

   Panel Discussion, "The Future of Wireless"
   Moderator:  Craig Mathias, Principal, Farpoint Group
   Thursday, April 1, 11:00am - 12:30pm

   Panel Discussion, "The Future of Network Processing"
   Wednesday, March 31, 5:30pm - 6:15pm

  POWER ELECTRONICS CONFERENCE

This conference will focus on issues related to the latest power systems design challenges. Topics will include IBV power architecture, smart synchronous rectification, the new generation of SR, power system architectures, and technologies for buss converters. For a complete list of technical classes and panels, please visit www.electronicaUSA.com.

   Keynote Address, "Systems Approach to Solving Challenges in Power
    Management: From AC Mains to Points of Load"
   Alexander Lidow, CEO, International Rectifier
   Tuesday, March 30, 3:45pm - 5:15pm

EMERGING TECHNOLOGIES FORUM (Tuesday, March 30 -Thursday, April 1 during exhibit hall hours)

Located on the exhibit floor, this forum will enable executives and business leaders to engage in discussions covering the latest innovations in high speed interconnect components, passive/active integration on-chip, advances in electromechanical components, MEMS, and other important design issues involved in complex system designs.

More information about electronicaUSA with the Embedded Systems Conference is available at http://www.electronicausa.com/ .

About CMP Media LLC

CMP Media LLC (www.cmp.com) is a leading integrated media company providing essential information and marketing services to the entire technology spectrum -- the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer comprehensive, integrated media solutions tailored to meet the individual needs of marketing professionals. Its diverse products and services include newspapers, magazines, Internet products, research, direct marketing services, education and training, trade shows and conferences, and custom publishing.

About Messe Muenchen

Munich Trade Fairs International, MMI, (www.messe-muenchen.de) stages over 30 trade fairs a year in the investment goods and consumer goods sectors, and also high-tech fairs in the fields of electronics, photonics, information technology, analysis, and product engineering. Each year over 30,000 exhibitors from more than 90 countries and over two million visitors from at least 180 countries travel to Munich for these events. MMI also organizes trade fairs in Asia and South America.

SOURCE: CMP Media LLC

CONTACT: Linda Riedman of Fleishman-Hillard, +1-503-402-1442, or
riedmanl@fleishman.com, for CMP Media LLC

Web site: http://www.messe-muenchen.de/

Web site: http://www.electronicausa.com/

Web site: http://www.cmp.com/


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