CMP's TechMash 2007 Keynotes Give Unprecedented Insight Into Industry News and the Technologies That Power Today's Hottest Gadgets

Industry influencers to discuss and demonstrate the technologies of the future including live teardowns of a hybrid car, a Vectrix Scooter and Nike Triax Elite

Aug 8, 2007

CMP's TechMash 2007, ( bringing together the Embedded Systems, Software Development Best Practices, RFID Worldand Near Field Communications conferences, today announced an extensive lineup of keynote events available for all TechMash attendees. This unique blend of conferences will take place at the Hynes Convention Center in Boston, Mass from September 18-21. TechMash 2007 showcases visionary keynote speakers and special events that give unprecedented insight into industry news and the technologies that power today's hottest gadgets.

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  Featured Embedded Systems Conference keynote events include:
  -- Joe Jensen, General Manager, Intel's Embedded Markets Division
  -- California Cars Initiative, the first East Coast public conversion of a
     plug-in hybrid car
  -- Live Vectrix Teardown, discover the inner workings of the Vectix
  -- Live Nike Triax Elite Teardown, view the innovative design behind the
     fully featured fitness device
  -- Intel Chopper give away, an Intel-themed custom built embedded
     technology-based motorcycle by Orange County Choppers.

  Featured Software Development Best Practices keynote events include:
  -- Jim McCarthy, President, McCarthy Technologies: "Software for Your
  -- Ivar Jacobson, Chairman, Ivar Jacobson International:  "Enough of
     Process -- Let's Do Practice"
  -- Scott Ambler, Practice Leader Agile Development, IBM Rational: "Agile
     Strategies for Geographically Distributed Development"
  -- David Intersimone, Vice President of Developer Relations and Chief
     Evangelist, CodeGear: "The Future of Software Development in a Virtual

  Featured RFID World keynote events include:
  -- Robert C. Cresanti, Coalition Against Counterfeiting and Piracy, U.S.
     Chamber of Commerce
  -- Jim Harper, Director of Information Policy Studies, The Cato Institute
  -- Aaron Graham, Vice President and CSO, Purdue Pharma L.P.
  -- Ben Aderson, Manager, Technology Policy and State Government Affairs,

  About CMP Technology (

CMP Technology is a marketing solutions company serving the technology industry. Through its market-leading portfolio of trusted information brands, CMP has earned the confidence of more technology professionals than any other media company. As a result, CMP is the premier provider of access, insight and actionable programs designed to connect sellers and buyers in ways that yield superior return on investment. CMP Technology is a subsidiary of United Business Media (, a global provider of news distribution and specialist information services with a market capitalization of more than $3 billion.

About TechMash

CMP Technology will celebrate the spirit of collaboration and combined brain power at TechMash Boston 2007. TechMash 2007 will include The Embedded Systems Conference; the industry's largest international embedded technical conference and exhibition, Software Development Best Practices; a strategic forum for senior software developers, and RFID World Boston, focused on security, privacy and authentification issues for the community that is using, building, leveraging, and driving radio frequency identification (RFID) technology.

  Carole Trachimovsky                          Linda Uslaner
  The Horn Group for CMP Technology            CMP Technology        
  (781) 356-7100                               516-562-7685

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SOURCE: CMP Technology

CONTACT: Carole Trachimovsky of The Horn Group, +1-781-356-7100,, for CMP Technology; or Linda Uslaner of CMP
Technology, +1-516-562-7685,

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