TechInsights and MarketingSherpa Join Forces to Deliver Best Practice Research, Education and Programs for Technology Marketing Professionals

Jan 22, 2009

TechInsights, the daily source of essential business and technical information for the electronics industry's decision makers, today announced collaboration with MarketingSherpa, a leading provider of useful news, case studies, and best practices data about digital and integrated marketing. This effort will deliver marketing best practice information and education to TechInsights clients on such critical topics as lead generation, product launch, and awareness creation. "These are challenging times for our clients - program budgets along with spending on research and education is tightly constrained as marketers need to justify every penny spent," stated Jenn Markey, Chief Marketing Officer, TechInsights. "We are pleased to work with MarketingSherpa to bring best in class marketing research and education to our clients on a complimentary basis and incorporate these same principles into integrated performance marketing solutions that drive demonstrable ROI for our clients."

One of the first collaborative efforts is a complimentary webinar for TechInsights clients, focused on how to define a lead, hosted by Brian Carroll, CEO of InTouch (a sister company to MarketingSherpa) on February 3rd at 1pm eastern time. As well, TechInsights has created a new client newsletter that features complimentary access to select MarketingSherpa research. The first issue showcases "Lead Generation for the Complex Sale" authored by Mr. Carroll. The focus of both organizations in this collaboration is to provide education for marketers and instructions on how to improve their results. What makes this partnership unique is the broader focus of Marketing Sherpa, a research firm specializing in tracking what works in all aspects of marketing combined with TechInsights more targeted focus on the electronics industry. "Sherpa is industry agnostic, researching and applying best practices across a diverse audience of B2B and B2C marketers. Not surprisingly, we have developed a loyal following and associated research base among marketers in the electronics industry, given the technology-focused nature of this sector," stated Bob Lorum, President of MarketingSherpa. "We are excited by the prospect to be able to increase our support for and access to this key constituency through our relationship with TechInsights."

For more information on MarketingSherpa content and education available through TechInsights, hyperlink.

About TechInsights (

TechInsights is the global leader in media, marketing, and professional services for the electronics industry. We deliver results for the "Creators of Technology" - those key influencers and decision makers involved in the definition, development, protection, and commercialization of technology and related intellectual property. More than 1.1 million engineering professionals engage with our online brands - EE Times, TechOnline, DesignLines, and - monthly across Europe, India, Japan, Taiwan, mainland China and North America. As well, the technology community comes to our face-to-face events - the Embedded Systems Conferences and Intellectual Property Symposia - to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Finally, for those clients with a specific technology, or intellectual property objective we engage on a custom basis through our TechInsights Professional Services team - Portelligent, Sanguine Microelectronics, and Semiconductor Insights.

TechInsights is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $1.6B.

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SOURCE: TechInsights

CONTACT: Felicia Hamerman, Group Marketing Director of TechInsights,

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