19th Annual Software Development Conference & Expo West 2006 Returns to Santa Clara Convention Center, March 13-17

Top Software Developers Gather for Training on Latest Technologies, Tools and Trends; Conference to Feature Over 200 Classes, Packed Exhibit Floor and Visionary Keynote Speakers

Mar 1, 2006

CMP Media today announced the program line-up for its Software Development Conference & Expo West (SD West 2006) (www.sdexpo.com), returning to the Santa Clara Convention Center in Santa Clara, CA, March 13-17. Now in its 19th year, the conference will gather the software development industry's top experts, visionaries and well-known technology gurus from all corners of the development world. Attendees will enjoy a comprehensive mix of training on the latest languages, tools, technologies and trends, special events and a packed exhibit floor. Conference highlights include a new Business of Software Track, a stellar list of keynote addresses by industry leaders such as cryptography and security expert Bruce Schneier, the 16th annual Software Development Jolt Awards, and the Dr. Dobb's Journal Excellence in Programming Award.

SD West will feature over 200 classes and tutorials in 12 technical tracks. Conference tracks will focus on the latest technologies being discussed by the industry's most innovative minds, including a C++ tutorial by Bjarne Stroustrup & Herb Sutter, and classes on Java Programming, Modeling & Design, XML Development, Security and more.

"We are excited to showcase the latest and greatest innovations in software development at this year's SD West," said Stan Barnes, SD event group director of CMP Media. "With this year's impressive slate of classes, special events, and an exhibit floor packed with the industry's top companies, SD West is a must-attend event for Silicon Valley's leading developers."

Software Development's 16th Annual Jolt Awards (March 15)

SD West presents the Jolt Awards, hosted by the editors of Software Development. For the past 15 years, the Software Development Jolt Product Excellence and Productivity Awards have been presented annually to showcase products that have "jolted" the industry with their significance, and made the task of creating software faster, easier, and more efficient. Winners will be featured in the June 2006 issue of Software Development magazine. For more information on the Jolt Awards, visit: http://www.sdmagazine.com/jolts/2005categories.html .

Dr. Dobb's Journal Excellence in Programming Awards (March 15)

Presented annually to an individual who has made significant and lasting contributions to the advancement of software development.

Business of Software Track

New to SD West is the Business of Software Track, highlighting financial resources, legal issues and other strategic, need-to-know information for entrepreneurs starting their own software companies. The three-day program includes courses like "Risk versus Consequence" and "Capturing the Vision & Developing the Plan," plus lessons on how to launch a start-up, present to a venture capitalist, create a strong manageable team, and patent new software.

Expo Floor (March 14-16)

Sponsored by Microsoft, IBM and Progress Software, the SD West exhibit floor will feature 55 of the industry's biggest players, showcasing their latest products and innovations. For more information, plus a complete list of exhibitors, visit http://www.sdexpo.com/2006/west/expo.htm .

Full program of Keynote Addresses

SD West keynotes continue to prove that the profession of software development embodies innovation, imagination and the constant pursuit of perfection. Conference keynotes include:

  -- Steve McConnell, award-winning author and chief software engineer at
     Construx Software, will identify "The 10 Most Important Ideas in
     Software Development" (March 13, 12:15 p.m.).
  -- Dr. Lee R. Nackman, IBM rational vice president, product development
     and customer support, will present on "IT Governance: What it Means,
     Why You Should Care, and How It Can Help You" (March 14, 12:15 p.m.)
  -- Bruce Schneier, internationally renowned security expert and best-
     selling author addresses "What Works, What Doesn't, and Why" (March 15,
     5:30 p.m.)
  -- Rick LaPlante, general manager for Visual Studio Team System,
     Microsoft, presents "Visual Studio 2005 Team Foundation Server:
     Increasing Your Teams Collaboration, Quality and Productivity"
     (March 16, 12:30 p.m.)
  -- Felipe Cabrera, vice president, software development, Amazon Web
     Services, describes "How Artificial Intelligence Could Change the Web"
     (March 16, 5:30 p.m.)
  -- Robert C. Martin, president, Object Mentor, Inc. addresses "The Prime
     Directive of Software Development: Always Make Progress - Never Be
     Blocked" (March 17, 12:15 p.m.)

  Special Events

  -- On March 14, Boondoggle Films will show an exclusive screening of their
     new documentary Aardvark'd: 12 Weeks with Geeks, a film on designing,
     developing and debugging new software from scratch.
  -- Industry renowned experts in the area of MDA, Software Factories, Agile
     Model Driven Development and more will participate in The Model Driven
     Development Face-Off Panel on March 15th to discuss different
     approaches of this widely popular industry topic.

  About CMP Media's Software Development Group

The SD Events Group is dedicated to the design and production of world- class events that focus on the education, training and support of software development teams working toward the successful deployment of software applications and services. For the past 19 years, the SD Events Group has provided the forum where the best and brightest gather to learn about the next big thing. Whether it was C++, OOP, Java, COM, UML, XML or Web services, SD was there first, providing professional software development teams high- quality content, delivered by the industry's leading experts. SD West brings together all the major players in the software development community. The curriculum combines the best of traditional and next-generation development in a language neutral, platform neutral environment.

About CMP Media ( http://www.cmp.com/ ) Through its market-leading portfolio of trusted information brands in the technology, healthcare and entertainment industries, CMP Media has earned the confidence of more professionals and enthusiasts in these fields than any other media company. As a result, CMP is the premier provider of access, insight and actionable programs designed to connect sellers and buyers in each of these industries in ways that yield superior return on investment. CMP Media is a subsidiary of United Business Media ( http://www.unitedbusinessmedia.com/ ), a global provider of news distribution and specialist information services with a market capitalization of more than $3 billion.

  Contact:  Julia Konstantinovsky
  Atomic Public Relations for CMP Media

NOTE TO JOURNALISTS: Press and analysts are invited to view event press
releases and media registration at


CONTACT: Julia Konstantinovsky of Atomic Public Relations,
+1-415-402-0230, or julia@atomicpr.com, for CMP Media

Web Site: http://www.unitedbusinessmedia.com/

Web Site: http://www.sdexpo.com/

Web Site: http://www.cmp.com/