TechInsights Confirms Expanded Agenda and Presenters for Fall 2008 Embedded Systems Conference India

Agenda to Feature New and Improved In-depth Sessions from the World's Leading Embedded Design Experts

Attendees Eligible to Earn Continuing Education Units with University of California, San Diego Extension

Sep 9, 2008

TechInsights (, a division of United Business Media, LLC today announced significantly expanded and certified content for each of the Embedded Systems Conference India events taking place this fall in Hyderabad, Pune, Noida and Bangalore. As the largest technical conference series on embedded technologies on the Indian subcontinent, the show will examine India's growing influence in the global embedded systems marketplace and feature substantially more intermediate and advanced-level sessions compared to last year. In addition, attendees will once again have first-hand access to the latest embedded products and innovations developed throughout the region and around the world.

As an additional benefit for attendees, conference organizers are proud to present a global partnership between TechInsights and the University of California (UC) San Diego Extension that will allow attendees to earn university credits. Such credits can be used towards earning certificates throughout the UC Extension program. By simply attending one of the ESC India events, attendees can accumulate up to six course credits towards earning one of two Embedded Engineering Certification Programs. For more information on the UC San Diego certification program, please visit:

  The 2008 conference schedule and highlights of each are as follows:

  -- Hyderabad: September 25-26 at the Hyderabad International Convention
     -- Bob Zeidman, president of Zeidman Consulting, will lead a course on
        the latest ways to protect intellectual property entitled "Detecting
        Software Theft"
     -- R.C. Cofer, field application engineer for Avnet and Ben Harding,
        senior systems engineer for SAIC will direct a course on the
        standardized programming language VHDL

  -- Pune: September 29-30 at the Le Meridien Pune
     -- Praveen Wadikar, Technical Lead at Wipro Technologies, will examine
        the trends emerging with ESL-based designs in the VLSI Industry in
        his session titled "Transaction Level Modeling using System C"
     -- R.C. Cofer, field application engineer for Avnet and Ben Harding,
        senior systems engineer for SAIC will repeat their Hyderabad course
        on the standardized programming language VHDL

  -- Noida: October 7-8 at the Radisson MBD Hotel
     -- Rob Oshana, Engineering Manager for Freescale, will present an
        updated version of his award-winning session "Rigorous Specification
        Techniques for Embedded Systems"
     -- In a session titled "Multicore Validation within aVirtualization
        Environment" Sharad Kumar will dissect the architecture of a new
        hypervisor layer of software that will enable partitioning of
        memory, I/O devices, and core for a virtualized secure environment

  -- Bangalore: October 14-17 at the NIMHANS Convention Center
     -- Flagship event features 30 percent more expert-led sessions than
        last year
     -- Renowned lecturer David Kalinsky will present a course on
        Architectural Design of Device Drivers and Software Design for
        Multicore Systems
     -- Author and embedded systems expert Michael Barr will lead a full day
        tutorial on Embedded C Programming

"TechInsights is proud to bring our high-quality conference series back to India for the second consecutive year, this time offering more intermediate and advanced-level courses and expanding the conference across four of the country's technology hotspots," said Richard Nass, editor in chief of Embedded Systems Design and editorial director of the Embedded Systems Conferences. "India's embedded market continues to grow at a very fast rate; not only because of outsourcing, but because demand within its domestic market is flourishing. As India continues to move up the electronics design value-add chain, it's imperative that the U.S. maintains a relationship with our fellow embedded designers in India, and our goal is to continue to make ESC India the premier venue for these interactions and reciprocal learning to take place."

Registration, Sponsorship and Exhibit Opportunities

For more information or to register for ESC India, please visit: Qualified members of the press and industry analysts can register for free. US press inquiries about registration should be made to and international press inquiries should be directed to Melissa D'mello at

For more information on exhibit and sponsorship opportunities at ESC India, please contact Sean Raman, Event Sales Director for TechInsights via email or phone: or 415-947-6622.

About TechInsights

TechInsights is the daily source of essential business and technical information for the electronics industry's decision makers -- the Creators of Technology -- that define, develop, and bring to market the electronic products that improve our lives. With global market leading brands such as EE Times, Semiconductor Insights, TechOnline and Embedded Systems Conferences, TechInsights is the leading dedicated information and services business serving the worldwide electronics market. For more information, please visit TechInsights is a division of United Business Media (, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

About United Business Media Limited ( United Business Media Limited is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print, and with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,500 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

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