TechInsights' Embedded Systems Conference Boston 2008 Kicks Off With Keynote From Dr. Martin Cooper Mobile Phone Inventor

First Day of Conference Also Features Teardowns of iMac Computer and Two Never-Released Apple Products

Oct 27, 2008

EMBEDDED SYSTEMS CONFERENCE -- TechInsights ( today kicked off the Embedded Systems Conference (ESC) Boston (, bringing together attendees and exhibitors to learn, collaborate and innovate at the Hynes Convention Center in Boston. The conference will take place today through Thursday, drawing over 2,500 attendees from around the world. Co-located with the SD Best Practices Conference, ESC Boston will highlight how the hottest developments in embedded systems technology are reshaping the way ordinary citizens live their lives and conduct business.

All week, the embedded engineering community's most advanced thinkers will deconstruct and demo state-of-the-art embedded technologies. The highlights are as follows:

Keynote address by mobile phone inventor explores the successes, failures and untapped potential of Broadband Digital Transmissions

  Who:   Dr. Martin Cooper, inventor of the mobile phone and Executive
         Chairman and Founder ArrayComm

  When:  Tuesday, October 28; 8:00 a.m. - 9:00 a.m. EDT

  Flight Demo and Teardown of the Sophisticated Estes Micro-Tiger Helicopter

  Who:   Richard Nass, Editorial Director of Embedded Systems Conferences
         and John Day, Staff Field Applications Engineer for Microchip

  When:  Wednesday, October 29; 1:00 p.m. - 2:00 p.m. EDT

  Teardown of the Apple iMac - Why Was It Such a Success?

  Who:   Allan Yogasingam, Senior Technology Analyst, TechInsights

  When:  Wednesday, October 29; 2:30 - 3:00 p.m. EDT

  C++ Two-Day Super Session

  What:  Bjarne Stroustrup, C++ creator and original implementer, and Herb
         Sutter, C++ guru and leading software development authority, will
         lead two days of C++ courses

  When:  Wednesday, October 29 and Thursday, October 30

Live demo and Keynote Presentation on the Current State of the Art and Future of Robotic Technology?

  Who:   James McLurkin, Robotics Engineer and Leading Designer of Robot
         Swarms, MIT Computer Science and Artificial Intelligence Lab

  When:  Thursday, October 30; 12:15 - 1:15 p.m. EDT

Apple Teardowns: Newton and Bandai-Pippin - Why Did These Early Apple Products Fail?

  Who:   Allan Yogasingam, Senior Technology Analyst, TechInsights

  When:  Thursday, October 30; 5:30 - 6:30 p.m. EDT

The conference will also feature the Build Your Own Embedded System (BYOES) Program, which allows attendees to build and take home a fully configured embedded system based on a development kit which they receive at no charge with their All-Access or Five-Day Pass. ESC Boston is the first conference to offer the USB-powered Beagle Board as part of the hands-on education experience the Embedded Systems Conferences have become known for.

"TechInsights is excited to kickoff another high-quality conference in Boston, which remains our fastest-growing location," said Richard Nass, editor in chief of Embedded Systems Design and editorial director of the Embedded Systems Conferences. "We are proud to be the premier venue for embedded designs in the Northeast and beyond, enabling our community members to learn from each other and from our expert presenters."

Registration Opportunities

For more information or to register for ESC Boston, please visit: Qualified members of the press and industry analysts can register for free onsite.

About TechInsights

TechInsights is the daily source of essential business and technical information for the electronics industry's decision makers -- the Creators of Technology -- that define, develop, and bring to market the electronic products that improve our lives. With global market leading brands such as EE Times, Semiconductor Insights, TechOnline and Embedded Systems Conferences, TechInsights is the leading dedicated information and services business serving the worldwide electronics market. For more information, please visit TechInsights is a division of United Business Media (, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

About United Business Media Limited (

United Business Media Limited (UBM) is a global media and marketing services company that informs markets and brings the world's buyers and sellers together at events, online, in print, and with the information they need to do business successfully. UBM serves professional and commercial communities, from IT professionals to doctors, from journalists to jewelry dealers, from farmers to pharmacists around the world. UBM employs more than 6,500 people in more than 30 countries. UBM's businesses operating in the US include CMPMedica, Commonwealth Business Media, Everything Channel, PR Newswire, RISI, TechInsights, TechWeb and Think Services. UBM is listed on the London Stock Exchange (UBM.L) and has a market capitalization of $1.6 billion.

   Media Contact:
   Bill Bourdon
   The Bateman Group

First Call Analyst:
FCMN Contact:

SOURCE: TechInsights

CONTACT: Bill Bourdon of The Bateman Group, +1-415-602-1491,, for TechInsights

Web site: