Technology Industry Personality to Reveal, 'How The Embedded Shall Inherit the Earth' in Keynote at Embedded Systems Conference Chicago

Best Selling Author and Television Host, Robert X. Cringely, Addresses Midwest's Largest Educational Forum for Engineers Working With Embedded Systems

PRNewswire
SAN FRANCISCO
May 29, 2001

CMP Media (NASDAQ: UNEWY) today announced that best selling author and television personality, Robert X. Cringely, will deliver the keynote at the Embedded Systems Conference Chicago. In a speech titled, "How The Embedded Shall Inherit The Earth," Cringely will share his insights about the embedded systems industry's explosive growth and future markets.

The keynote highlights a four-day program at the Midwest's largest educational forum for engineers, developers, and managers working with embedded systems. Running from July 9-12, 2001 at the Navy Pier Festival Hall in Chicago, Ill., the Embedded Systems Conference Chicago includes a total of 90 classes and tutorial sessions addressing the technical issues involved in building intelligence into everyday devices.

"Just as PCs and the Internet became quintessential parts of our lives in the 80's and 90's, the various uses of embedded systems are as earth-shattering today," states Cringely. "Embedded technologies seem to be everywhere you look, and reasonably so, because they make systems more efficient and reliable, and are becoming increasingly less costly."

Cringely was host of a popular PBS-TV miniseries and author of the best-selling book, "Accidental Empires: How the Boys of Silicon Valley Make Their Millions, Battle Foreign Competition, and Still Can't Get a Date." His keynote speech takes place on Tuesday, July 10 at 12:00 noon.

The Embedded Systems Conference Chicago offers an opportunity for design engineers to learn about the latest microprocessors, software, and internetworking technologies and to meet with and hear from a faculty of 50 respected industry experts. Featured technologies include automotive, real-time design, wireless, open source technologies, embedded Internet, Java, and Unified Modeling Language (UML).

In addition to the conference program, ESC Chicago features a two-day exhibition of products and services from 100 leading companies. Special events include early morning shoptalk sessions where attendees can discuss successes and challenges in informal moderated meetings, and an opening night reception on the show floor celebrating "Summer Nights on the Lake." For more information on the Embedded Systems Conference Chicago or a complete conference catalog, log on to http://www.embedded.com/esc. Conference catalogs can also be obtained by calling 888-239-5563 or by e-mailing esc@cmp.com.

About Robert X. Cringely

Cringely, who was Apple Computer's 12th employee, brings decades of computer and reporting experience to his humorous observations of the high-tech industry. He wrote a weekly column for INFOWORLD, called, "Notes from the Field," for eight years, and has contributed articles to many publications including THE NEW YORK TIMES, NEWSWEEK, FORBES, and UPSIDE. Cringely has hosted two popular PBS-TV miniseries, "Triumph of the Nerds," and "Nerds 2.01; a Brief History of the Internet," and is currently working on "Electric Money," a documentary about the impact of information technology on the world of money and finance. Cringely writes a weekly technology column on the PBS website (http://www.pbs.org/cringely) and a monthly column in WORTH magazine.

The Embedded Systems Conference is produced by CMP Media LLC and is sponsored by EMBEDDED SYSTEMS PROGRAMMING magazine and ELECTRONIC ENGINEERING TIMES. Other conferences produced by CMP's Electronics Trade Show Group include the Embedded Systems Conference-San Francisco, Embedded Systems Conference-Boston, Embedded Systems Conference-Europe, Embedded Executive Summit, the Communications Design Conference and the PCB Design Conferences.

About CMP Media LLC

CMP Media LLC (http://www.cmpnet.com/) is a leading high-tech media company providing essential information and marketing services to the entire technology spectrum - the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, research, direct marketing services, education and training, trade shows and conferences, custom publishing, testing and consulting.

  Exhibitor            Amber Mooney
   Contact:            CMP Media LLC
  Phone:               415-278-5369
  Email:               amooney@cmp.com

  Attendee Contact:    CMP Media LLC
  Toll free:           888-239-5563
  E-mail:              esc@cmp.com

  Press                FS Communications
  Registration:        650-691-1488
                       miranda@fscomm.com

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SOURCE: CMP Media

Contact: Miranda Brady or Wendy Lewis of FS Communications,
650-691-1488, or miranda@fscomm.com, for CMP Media

Website: http://www.cmpnet.com/

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