TechInsights' ESC Boston 2009 Event Registration Surpasses Previous Year

Exhibiting Companies Including AMD, Cypress, Microsoft and ST Microelectronics Unveil New Embedded Technology Solutions Before and During Popular Electronics Industry Gathering

PRNewswire
SAN FRANCISCO
Sep 16, 2009

TechInsights today announced an upswing in registration for ESC Boston (www.embedded.com/boston, September 21-24 at the Hynes Convention Center, Boston, MA) due in part to announcements by some of the electronics industry's leading and emerging embedded technology solution providers participating in the event. Held in key strategic technology development locations worldwide, the Embedded Systems Conference is the global electronics industry's leading event.

"We are very pleased that ESC Boston's registration is tracking ahead of previous years," said David Blaza, TechInsights' vice president of Events. "The embedded electronics industry is obviously alive and well as evidenced by the increase in registrations and the large number of exciting multi-core, low power and other embedded application announcements being made prior to and during the event next week."

In addition to embedded technology announcements planned by AMD, Amulet Technologies, Ironwood Electronics, Microsoft, Symmetry Electronics and other companies during ESC Boston, the following related announcements were made recently by event exhibitors:

      September 1, 2009 -- Microsoft Delivers Windows 7-Based Windows
      Embedded Standard 2011 Community Technology Preview

      September 14, 2009 -- PSoC Creator™ Software Delivers
      Revolutionary Design Environment for New Cypress PSoC® 3 and PSoC 5
      Architectures
      September 14, 2009 -- STMicroelectronics Unveils 8-bit
      Microcontrollers; First Implementation of Ultra-Low-Power Technology
      Platform

Of particular interest to journalists, industry analysts and electronics engineers specializing in the design and implementation of embedded systems and software for high-volume products, ESC Boston event highlights include:

  -- 55+ FREE sponsored educational sessions
  http://esc-boston.techinsightsevents.com/node/69

  -- Engineer Survival Kit giveaway
  http://esc-boston.techinsightsevents.com/esck_survival_kit

  -- Texas Instruments BeagleBoard development workshops
  http://esc-boston.techinsightsevents.com/ti_beagleboard

  -- Live product teardowns and Netrino training sessions at the ESC
     Theater
  http://esc-boston.techinsightsevents.com/product_teardown

  -- VDC's Embeddie Awards live at the ESC Theater
  http://esc-boston.techinsightsevents.com/embeddie

  -- Freescale demo and live product giveaway

  -- Microsoft hands-on and instructor-led labs

  -- Over 20 expo giveaways including Nintendo Wii, TomTom Navigation
     System, iPod

  -- 40 VIA Artigo Kits and 15 Solar Backpacks Registration Giveaway


  NOTE TO EDITORS: Please contact TechInsights to schedule interviews with
  exhibiting company executives during ESC Boston:
  Amy Giannini, Events Marketing Manager
  415.947.6626 (office)
  925.286.9878 (cell)
  agiannini@techinsights.com

  About ESC Boston (http://www.embedded.com/boston)

Held in key strategic technology development locations worldwide, the Embedded Systems Conference is the global electronics industry's leading event. With cutting edge product demonstrations, visionary speeches and hundreds of essential technical training classes and accreditation opportunities, ESC is the ideal venue for the design engineering community to learn, collaborate and recognize excellence. In addition, ESC Boston celebrates decades of unique local electronics industry culture, innovation and significant contributions to the global technology industry.

About TechInsights (http://www.techinsights.com/)

TechInsights, a division of United Business Media, is the global leader in media, marketing, and information services for the electronics industry. We deliver results for the key influencers and decision makers involved in the definition, development and commercialization of technology in the global electronics market. More than 1.1 million engineering professionals engage with the EE Times Network - EE Times, TechOnline, DesignLines, and Embedded.com - across Europe, India, Japan, Taiwan, mainland China and North America. As well, the technology community comes to our events to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry.

  ESC Boston 2009 Contact:
  Felicia Hamerman
  Group Marketing Director, TechInsights
  516.562.5652
  fhamerman@techinsights.com

  Media Contact:
  Lynda Kaye
  Kaye Public Relations
  650-799-2888
  lynda@KayePR.com

First Call Analyst:
FCMN Contact:

SOURCE: TechInsights

CONTACT: ESC Boston 2009, Felicia Hamerman, Group Marketing Director of
TechInsights, +1-516-562-5652, fhamerman@techinsights.com; or Media, Lynda
Kaye of Kaye Public Relations, +1-650-799-2888, lynda@KayePR.com, for
TechInsights

Web Site: http://www.techinsights.com/
http://www.embedded.com/boston


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