CMP Technology Announces Disruption Zone Debut at Embedded Systems Conference Silicon Valley

New Forum for Companies to Introduce Disruptive Technologies Makes West Coast Debut at the World's Largest Embedded Event and Technical Conference

Nov 21, 2006

CMP Technology's Electronics Group today announced the West Coast debut of Disruption Zone, a forum for electronics and software companies to showcase their latest innovations in embedded technology to attendees, venture capitalists, analysts, media and other industry influencers. Originally launched earlier in the year at Embedded Systems Conference Boston, the Disruption Zone will make its first appearance at the Embedded Systems Conference Silicon Valley ( ), April 1-5, 2007 at the McEnery Convention Center in San Jose, Calif.

"Participating in the first-ever Disruption Zone gave us the opportunity to reach out to key audiences and tap new resources," says Steve Brightman, director of marketing for Quickfilter Technologies. "The Disruption Zone, in conjunction with ESC Boston, helped us discover potential customers for our products and we met with more media and analysts than we ever expected."

The Disruption Zone offers emerging companies access to leading electronics professionals through CMP Technology's comprehensive electronics group portfolio. Companies in the Disruption Zone will receive turnkey exhibit space at ESC SV as well as print and online advertising alerting attendees to their presence. Two invitation-only events will be held during ESC SV, where Disruption Zone participants will present their "disruptive technologies" to an influential audience of venture capitalists, analysts and media.

"The Disruption Zone at ESC SV will feature software and hardware companies seeking to forever change the embedded systems industry through revolutionary technologies," said David Blaza, publisher of Embedded Systems Design. "These companies will be given an unprecedented opportunity to promote their companies to the best and brightest brains in engineering."

A maximum of sixteen companies will be able to participate in this opportunity. To be considered for the Disruption Zone, the company must meet at least one of the four requirements below.

   --   Technology or service that potentially delivers a 10x improvement in
        an aspect of embedded design or embedded systems performance
   --   The product may potentially change the competitive landscape and
        displace incumbents
   --   Technology or service that can be delivered to the field at or
        within three months of ESC Silicon Valley (April 2007)
   --   Company is introducing a new business model that will change
        industry dynamics

The Inaugural Disruption Zone held this past September at ESC Boston featured many pioneering technologies such as a rechargeable fuel-cell battery, intelligent sensors, DSP filtering chips, and a software state machine that could replace a traditional RTOS.

For more information, please contact David Blaza, publisher of Embedded System Design at (415) 947-6929 or

About the CMP Technology Electronics Group

The CMP Technology Electronics Group is the premier technology and business media brand serving the information needs of the creators of technology worldwide. Offering a full suite of products and services to reach electronics technology professionals throughout the world, the CMP Technology Electronics Group delivers the most targeted audience and actionable information to marketers in the electronics technology community. Each month, the CMP Technology Electronics Group delivers more than 1 million copies of its print publications, including EE Times, to subscribers in more than 23 countries and online visitors from 100 countries view more than 8 million pages on its Web sites in seven languages including EE Times Online and TechOnLine. More than 40,000 decision makers attend its Embedded Systems Conferences each year in Boston, Silicon Valley, China and Taiwan.

About CMP Technology ( )

CMP Technology is a marketing solutions company serving the technology industry. Through its market-leading portfolio of trusted information brands, CMP has earned the confidence of more technology professionals than any other media company. As a result, CMP is the premier provider of access, insight and actionable programs designed to connect sellers and buyers in ways that yield superior return on investment. CMP Technology is a subsidiary of United Business Media ( ), a global provider of news distribution and specialist information services with a market capitalization of more than $3 billion.

Contact: David Blaza, publisher of Embedded System Design, +1-415-947-6929, or

SOURCE: CMP Technology

CONTACT: David Blaza, publisher of Embedded System Design,
+1-415-947-6929, or

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