TechInsights' ESC Silicon Valley 'Hot Product' Live Teardowns Uncover Electronic System Design Strategies

Feb 26, 2009

TechInsights today revealed the list of electronics products slated for teardown at the ESC Silicon Valley 2009 at the McEnery Convention Center, San Jose, California, March 30 - April 2.

Conducted real-time in the ESC Theater, the live teardowns fully dismantle complex electronic products giving the audience of engineers, systems designers, journalists and other industry observers valuable insight into product development strategies and trade-offs, design challenges, component selection and embedded technology methodologies.

A keystone component of ESC for attendees, the product teardown schedule includes:

  SONIA - Autonomous Underwater Vehicle
  Tuesday, March 31, 12:30pm - 1:30pm
  Sponsor: Kontron

  Oregon Scientific SmartGlobe Deluxe - State-of-the art Globe
  Tuesday, March 31, 5:00pm - 6:00pm

  Sundstrand FA-542 Flight Data Recorder - "Black Box"
  Tuesday, March 31, 7:00pm - 8:00pm

  Nintendo Virtual Boy - Portable Gaming System
  Wednesday, April 1, 12:30pm - 1:30pm

  Cisco Aironet 1140 - Wireless LAN System
  Wednesday, April 1, 4:00pm - 5:00pm

  TN Games 3rd Space - Gaming Vest
  Thursday, April 2, 12:30pm - 1:30pm
  Sponsor: Microchip

"ESC's highly anticipated live product teardowns give attendees a rare, under-the-hood view of the systems at the heart of some of the most discussed electronic products," said David Blaza, TechInsights' vice president of Events. "While they are extremely entertaining, the teardowns are also a valued part of the extensive TechInsights ESC engineering education program that provides attendees the opportunity to learn about design techniques and best practices from the leading experts in the industry."

About ESC Silicon Valley (

Held in key strategic technology development locations worldwide, the Embedded Systems Conference is the global electronics industry's leading event. With cutting edge product demonstrations, visionary speeches and hundreds of essential technical training classes and accreditation opportunities, ESC is the ideal venue for the design engineering community to learn, collaborate and recognize excellence. In addition, ESC Silicon Valley celebrates decades of unique local electronics industry culture, innovation and significant contributions to the global technology industry.

About TechInsights (

TechInsights is the global leader in media, marketing, and professional services for the electronics industry. We deliver results for the "Creators of Technology" -- those key influencers and decision makers involved in the definition, development, protection, and commercialization of technology and related intellectual property. More than 1.1 million engineering professionals engage with our online brands -- EE Times, TechOnline, DesignLines, and -- monthly across Europe, India, Japan, Taiwan, mainland China and North America. As well, the technology community comes to our face-to-face events -- the Embedded Systems Conferences and Intellectual Property Symposia -- to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Finally, for those clients with a specific technology, or intellectual property objective we engage on a custom basis through our TechInsights Professional Services team -- Portelligent, Sanguine Microelectronics, and Semiconductor Insights.

TechInsights is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $1.6B.

  ESC 2009 Contact:
  Felicia Hamerman
  Group Marketing Director, TechInsights

  Media Contact:
  Lynda Kaye
  Kaye Public Relations

First Call Analyst:
FCMN Contact:

SOURCE: TechInsights

CONTACT: Felicia Hamerman, Group Marketing Director of TechInsights,
+1-516-562-5552,; or media, Lynda Kaye of Kaye
Public Relations, +1-650-799-2888,, for TechInsights

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