CMP Media's 14th Annual Embedded Systems Conference Boston to Offer Breaktrough Insights, Training and Education for Engineering's Creators of Technology, September 12 - 15, 2005

Largest East Coast Gathering for the World's Electronics Engineering Elite to Address Industry's Hottest Technologies Topics - from RFID Security and Privacy, to Advanced Remote Control Technologies, to Safety and Legal Issues Facing Embedded Systems Desi

PRNewswire-FirstCall
BOSTON
Aug 31, 2005

CMP Media's 14th annual Embedded Systems Conference Boston (www.esconline.com/boston), will run September 12-15, 2005 at the Hynes Convention Center, and will feature four days of sessions aimed at providing critical updates to the industry's "Creators of Technology" -- design engineers and engineering management who take the first steps in creating cutting-edge breakthroughs driving our global economy and influencing the way we work, live and play.

Some of the most talked about technologies in development today will be the focal point of this year's conference. The controversial subject of RFID (Radio-Frequency Identification) technology will be addressed at the event's keynote by Avi Rubin, professor of computer science and technical director of the Information Security Institute at Johns Hopkins University, and the founder of Independent Security Evaluators (Tuesday, September 13, 10:15-11:30 a.m.). RFID enables small wireless tags to identify merchandise, control inventory, enable online purchases, reduce car theft -- the US government is even considering putting RFID tags in passports, and several states are examining RFIDs for driver's licenses. Rubin will address "Security and Privacy Issues in RFID Technologies" describing the two types of RFID systems in use today and the security and privacy concerns introduced by these and future applications.

Another hot topic being explored at this year's conference is "Network Updates of Remote Embedded Systems," presented by Kris Ardis, senior software engineer for Dallas Semiconductor/Maxim (Tuesday, September 13 at 8:30 a.m.). Embedded systems are becoming more and more network enabled, bringing us closer to an age where servicing can be done over the Internet, eliminating the need for service calls when software needs bug fixes or feature upgrades. This technology enables home electronics to be updated by the factory or remote equipment in a farm field, on an oil platform or even in space to be upgraded or fixed remotely, without costly (or impossible) service visits. The session will address challenges to the technology, and identify several pitfalls of performing remote network upgrades, illustrating possible solutions.

Safety is a leading concern for today's engineer and the theme will be addressed at two sessions led by David Kalinsky, director of customer education at Enea Embedded Technology (Tuesday, September 13 at 1:00 p.m. and 3:30 p.m.). "Principles of Safety-Critical Systems Design" will educate engineers on designing embedded systems that are completely safe for users and the environment. In the case of technology like medical equipment, elevators, large machinery, or passenger vehicles, it is crucial for designers to understand proper hazard and risk analysis techniques -- as electronics creep into everyday life, it's more important than ever to make sure that these devices are totally safe and reliable.

Other sessions highlight key topics that engineers can only get at ESC Boston. "Legal Issues for Embedded Systems Developers," presented by Edmund Walsh, counsel for Wolf, Greenfield & Sacks PC (Thursday, September 15 at 1:00 p.m.) will allow engineers, business managers and entrepreneurs to gain crucial understanding on the basics faced in developing and marketing embedded systems -- including simple techniques for avoiding legal pitfalls, a discussion on benefits and strategy of using intellectual property for business advantage, explore the use of patents to control new designs, cover antitrust issues, and legal issues arising out of the inherent conflict between standardized and proprietary products.

For a complete list of the more than 90 classes and tutorials to be featured at the 2005 Embedded Systems Conference Boston, visit (http://www.esconline.com/boston ).

Note to Journalists: Press and analyst registration is available at (http://www.esconline.com/boston/media ).

About CMP Media's Electronics Group

The CMP Media Electronics Group is the premier technology and business media brand serving the information needs of the creators of technology worldwide through print, online, and conferences.

As the most comprehensive and integrated source of electronics technology information, the CMP Media Electronics Group offers a full suite of products and services to reach electronics systems design professionals throughout the world. With its combination of media properties, CMP Media's Electronics Group focuses on delivering a targeted audience and actionable information to marketers in the electronics technology community.

Each month, CMP Media's Electronics Group delivers more than 1 million copies of its publications in five languages to subscribers in 55 countries. Online visitors from more than 100 countries view more than 7.5 million pages on its Web sites in six different languages and in a year, more than 35,000 decision makers from 48 countries attend its conferences in North America, China, Taiwan and Europe.

  CMP Media's Electronics Group properties include:

  -- Print -- EE Times, Embedded Systems Programming, Electronics Supply &
     Manufacturing
  -- Online -- EE Times Online, DesignLines, PlanetAnalog.com, Embedded.com,
     my-esm.com, CommsDesign.com, and SupplyLines
  -- Conferences -- Embedded Systems Conferences, Embedded Connect and
     Design Seminars

  About CMP Media

CMP Media (www.cmp.com) is the leading integrated media solutions company providing "broad and deep" access to the entire technology spectrum -- the builders, sellers and buyers of technology worldwide. The company's comprehensive database of technology decision makers enables marketers to reach targeted audiences throughout the purchase process with publications, web offerings, face-to-face events, consulting and other marketing services that deliver actionable results.

   Contact:
   Julia Konstantinovsky
   Atomic Public Relations for CMP Media
   julia@atomicpr.com
   415-402-0230

SOURCE: CMP Media

CONTACT: Julia Konstantinovsky of Atomic Public Relations,
+1-415-402-0230, or julia@atomicpr.com, for CMP Media

Web site: http:/// www.cmp.com


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