TechInsights Taps Lee Douglas as Account Director
Douglas to Create Marketing Solutions that Drive Business for Electronics Industry Customers
Sep 8, 2008
TechInsights (http://www.techinsights.com/), the global media, professional services and marketing services business for the Creators of Technology, today announced that Lee Douglas has joined the company as Account Director. With more than ten years of experience in media sales, corporate marketing and customer relationship management, Douglas will work with key accounts across TechInsights to develop innovative marketing services programs. He reports to Steve Corrick, Vice President of Global Sales.
"We are pleased to have Lee Douglas join the TechInsights sales team. His many years of sales and marketing experience are a tremendous asset to the company," said Corrick. "The electronics industry is constantly growing and evolving, and Lee's expertise will be fundamental in advancing TechInsights' sales strategy for its customers."
Douglas was most recently Distribution and Third Party Marketing Manager for the MSP430 microcontroller product line at Texas Instruments, where he was responsible for driving revenue through co-marketing and training programs with distributors and third parties. Prior, Douglas held the position of Marketing Communications Manager at VALOR Telecom, managing the company's integrated marketing communications plans. Earlier in his career, Douglas was Staff Manager - Long Distance Customer Relationship Management & Internet Advertising at GTE Marketing Communications (now Verizon), where he developed a comprehensive customer relationship program and increased traffic to the corporate website.
Douglas earned a degree in advertising at Texas Tech University. About TechInsights (http://www.techinsights.com/)
TechInsights is the daily source of essential business and technical information for the electronics industry's decision makers -- the Creators of Technology -- that define, develop, and bring to market the electronic products that improve our lives. With global market leading brands such as EE Times, Semiconductor Insights, TechOnline, Embedded Systems Conferences and Portelligent, TechInsights is the leading dedicated information and services business serving the worldwide electronics market. For more information, please visit http://www.techinsights.com/. TechInsights is a division of United Business Media (http://www.unitedbusinessmedia.com/), a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.
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