UBM Electronics Expands ESC Silicon Valley 2011 Conference and Expo

Embedded Market Research Study Results, Speed-Training, Product-Tear Downs, Panel Discussions Added to Electronics Industry's Most Comprehensive Event Agenda

Mar 24, 2011

SAN FRANCISCO, March 24, 2011 /PRNewswire/ -- UBM Electronics, a UBM company and the daily source of essential business and technical information for the electronics industry's decision makers, today announced that ESC Silicon Valley 2011 (May 2 – 5, McEnery Convention Center, San Jose, California) has been expanded to better serve the professional development, training and information gathering needs of the electronics industry's embedded system designers, technologists and business leaders. Online registration for the event is underway now with early registration discounts of up to $500 available through March 25, 2011.

Co-located with TI Technology Day-San Jose and the 6th Annual Multicore Conference and Expo, ESC Silicon Valley includes an expanded theater presentation program sponsored by element14 that will deliver valuable engineering and business development content to a larger, more diverse audience. ESC Theater presentations include:

MOE (Mind of the Engineer) Study

Presented by Ron Wilson, Editorial Director, EDN & DesignLines and Editor, EE Times

Tuesday, May 3, 12:30 – 1:15 pm

Results of extensive research examining the identity, motivations and information needs of electronics engineers.

Embedded Market Study

Presented by David Blaza, Vice President, UBM Electronics

Thursday, May 5, 11:00 – 11:45 am

Tearing Apart a NOOK™ Color

Presented by Brian Fuller, Editor, EE Life

Thursday, May 5, 1:00 – 1:45 pm

Experts dissect the NOOK Color e-reader giving it a thorough tear-down critique. A working model of the NOOK Color will be given away to an audience member.

EPO Panel Presentation: Patents for Software

Moderated by Daniel van der Haegen, Examiner, European Patent Office

Tuesday, May 3, 4:30  – 5:15 pm

Statistics and analysis of a large-sample study conducted by ESD Magazine and embedded.com.

Speed-Training: 30-minute sessions refresh an engineer's knowledge of key design topics including:


Debunking Myths about Using C++ for Embedded Systems with Dan Saks

Tuesday, May 3, 2:30 – 3:15 pm


Unconventional Debugging Techniques with Jerri Ellsworth

Wednesday, May 4, 4:30 – 5:15 pm

"ESC is focused on embedded systems designers and we are expanding the range of needs we serve for this audience," said Ron Wilson, editorial director of EDN & DesignLines and editor of EE Times. "The reviews of the two research studies will give designers a better feeling for how their peers approach their profession, and how their own and their peers' design practices compare. The speed-training sessions will give them an introduction to areas they might not have had time to think about, but need to learn. And the tear-downs are not only informative, but just plain fun."

For more information about early registration discounts visit http://esc.eetimes.com/siliconvalley/packages_pricing.

NOTE TO EDITORS: ESC Silicon Valley Media Registration is now open at: https://esc.embedded.com/sv/2011/registrations/media.  Please contact UBM Electronics to schedule interviews with exhibiting company executives and speakers before or during the event:

Amy Giannini
Events Marketing Manager
415.947.6626 (office)
925.286.9878 (cell)

About ESC Silicon Valley (http://esc-sv.techinsightsevents.com)

Held in key strategic technology development locations worldwide, the Embedded Systems Conference is the global electronics industry's leading event.  With cutting edge product demonstrations, visionary speeches and hundreds of essential technical training classes and accreditation opportunities, ESC is the ideal venue for the design engineering community to learn, collaborate and recognize excellence. In addition, ESC Silicon Valley celebrates decades of unique local electronics industry culture, innovation and significant contributions to the global technology industry.

About UBM Electronics  

UBM Electronics is the global leader in media and marketing solutions for the electronics industry.   UBM Electronics delivers results for the key influencers and decision makers involved in the design, development and commercialization of technology through its market leading brands, peer communities and professional education services.   More than 2.2 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, EDN China, EDN Asia, EDN Japan, Design News and Test & Measurement World, TechOnline, DesignLines and Embedded.com across the globe to accelerate technology sales. The international electronics community gathers at UBM Electronics market leading events such as the Embedded Systems Conferences, DesignCon and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, UBM Electronics provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research.  UBM Electronics is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.

For more information on ESC Silicon Valley 2011 please contact:
Felicia Hamerman
Vice President, Marketing, UBM Electronics

Media Contact:
Lynda Kaye
Kaye Public Relations

SOURCE UBM Electronics