UBM Electronics and Green Hills Software to Feature 66-Million-Year-Old Tyrannosaurus Rex Skeleton at ESC Silicon Valley's "Decode the Past. Embed the Future." Experience

40-Foot "Samson™" Fossil Assembly Likened to Embedded Systems Development Methods

Apr 13, 2011

SAN FRANCISCO, April 13, 2011 /PRNewswire/ -- UBM Electronics, a UBM company and the daily source of essential business and technical information for the electronics industry's decision makers, and Green Hills Software, the worldwide leader in high assurance operating systems that are FAA/EASA-certified and NSA-evaluated, today announced that 'Samson," the 66-million-year-old dinosaur skeleton, will be on display at the "Decode the Past. Embed the Future." experience at ESC Silicon Valley 2011, May 2 – 5, McEnery Convention Center, San Jose, California.

One of the largest known Tyrannosaurus rex specimens in existence, Samson was discovered on private land in South Dakota in 1987. The site was fully excavated in 1992 and the bones were transported to the PaleoLab at Carnegie Museum of Natural History in Pittsburgh, Pennsylvania, for scientific analysis and preparation. Using a combination of 3D imaging technologies and computational methods such as finite element analysis (FEA), palaeontologists, technologists and engineers worked together to assemble Samson's almost 40-foot long skeleton and gain unprecedented knowledge of the anatomy, lifestyle and evolution of the Tyrannosaurus rex.

In 2005, Samson's skull, likely the most complete Tyrannosaurus rex skull ever discovered, was sent to NASA's Marshall Space Flight Center in Huntsville, Alabama, where scientists studied it with the same Computed Tomography (CT) scan technology and equipment used to examine the space shuttle.

"Once palaeontologists could only look upon dinosaur fossils and fantasize about how the creatures might have lived. But in recent years, the palaeontologists, biomechanics specialists, systems modelling engineers, and medical researchers have pooled their skills," said Ron Wilson, editorial director ESD, EDN & EE Times Designlines. "Today, we can map the shape and density of fossilized bones, build biomechanical computer models, and determine much about how these creatures actually lived their lives. These same modelling techniques are used in developing advanced embedded systems in aerospace, transportation, and medical applications. In fact, learning about Samson's life from this wonderfully complete skeleton is very analogous to the modeling and simulation that medical professionals use today to plan surgeries on human limbs and to develop smart, powered, and interactive prosthetics."

NOTE TO EDITORS: ESC Silicon Valley Media Registration is now open at: https://esc.embedded.com/sv/2011/registrations/media.  Please contact UBM Electronics to schedule interviews with exhibiting company executives and speakers before or during the event:

Linda Uslaner
Marketing Director
516.562.5843 (office)
516.270.6489 (cell)

About ESC Silicon Valley

Held in key strategic technology development locations worldwide, the Embedded Systems Conference is the global electronics industry's leading event. With cutting edge product demonstrations, visionary speeches and hundreds of essential technical training classes and accreditation opportunities, ESC is the ideal venue for the design engineering community to learn, collaborate and recognize excellence. In addition, ESC Silicon Valley celebrates decades of unique local electronics industry culture, innovation and significant contributions to the global technology industry.

About UBM Electronics  

UBM Electronics is the global leader in media and marketing solutions for the electronics industry. UBM Electronics delivers results for the key influencers and decision makers involved in the design, development and commercialization of technology through its market leading brands, peer communities and professional education services. More than 2.2 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, EDN China, EDN Asia, EDN Japan, Design News and Test & Measurement World, TechOnline, Designlines and Embedded.com across the globe to accelerate technology sales. The international electronics community gathers at UBM Electronics market leading events such as the Embedded Systems Conferences, DesignCon and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, UBM Electronics provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research.  UBM Electronics is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.

About Green Hills Software

Founded in 1982, Green Hills Software is the largest independent vendor of embedded development solutions. In 2008, the Green Hills INTEGRITY-178B RTOS was the first and only operating system to be certified by NIAP (National Information Assurance Partnership comprised of NSA & NIST) to EAL6+, High Robustness, the highest level of security ever achieved for any software product. Our open architecture integrated development solutions address deeply embedded, absolute security and high-reliability applications for the military/avionics, medical, industrial, automotive, networking, consumer and other markets that demand industry-certified solutions. Green Hills Software is headquartered in Santa Barbara, CA, with European headquarters in the United Kingdom. Green Hills, the Green Hills logo, MULTI and INTEGRITY are trademarks or registered trademarks of Green Hills Software in the U.S. and/or internationally. All other trademarks are the property of their respective owners.

For more information on ESC Silicon Valley 2011 please contact:
Felicia Hamerman
Vice President, Marketing, UBM Electronics

Media Contact:
Lynda Kaye
Kaye Public Relations

SOURCE UBM Electronics