UBM Electronics to Unveil the 2011 Distributor Customer Evaluation Study

Comprehensive Analysis of Distributor Brand Equity Study Now in its 25th Consecutive Year

May 19, 2011

SAN FRANCISCO, May 19, 2011 /PRNewswire/ -- UBM Electronics, a UBM company and the daily source of essential business and technical information for the electronics industry's decision makers, today announced it will unveil the results of the 2011 Distributor Customer Evaluation Study to senior executives from manufacturers and distributors in the global electronics industry at EDS, which takes place May 24-26, 2011 in Las Vegas.  

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The study will be revealed to the global electronics industry on June 7, 2011 during a 12:00 p.m. EDT webinar presented by Bolaji Ojo, Editor in Chief of EBN and Jim McCleod-Warrick, Managing Partner, Beacon Technology Partners LLC. To register to attend the webinar, visit http://www.ebnonline.com/webinar.asp?webinar_id=29679&webinar_promo=28007. Following the webinar, the survey results will be posted on EBN and available to be downloaded to registered visitors.

UBM Electronics brought all of its brands -- EE Times, ESD, EBN, EDN, Design News, Test & Measurement World and Embedded.com -- together to produce the comprehensive analysis of distributor brand equity, now in its 25th consecutive year.  

The mission of the study is to analyze which distributors are used and preferred by North American engineering, supply chain/procurement and corporate professionals in five product categories including Semiconductors, Connectors & Interconnects, Passive Components, Electromechanical Devices, and Power, to examine distributor brand metrics strength and reputation and to highlight the effects of job function on distribution brand preference.

"As more components suppliers increase their engagement with distribution in a bid to reach a wider segment of their audience, it has become even more necessary to gauge these companies' expertise, market acceptance and explore how customers utilize their services," said Ojo. "The Distributor Customer Evaluation Study provides a valuable snapshot of distribution performance not only on a general basis but also by product sectors. In the past few years, we have added new metrics to determine not just performance but also for reviewing the tools and additional services distributors are providing to customers."

The data was collected via web survey from UBM Electronics subscribers with engineering, procurement and/or business management responsibilities who buy, design or approve the purchase of electronic components, equipment, or services through distributors from March 17, 2011 through April 4, 2011.  UBM Electronics received 1,511 useable responses, almost a two times increase in participation in four years.

To schedule a briefing with Bob Dumas, UBM Electronics' Associate Publisher, EE Times, EDN, Test & Measurement World, Embedded Systems Design, please call 516 562 5742 or email bob.dumas@ubm.com.

About UBM Electronics  

UBM Electronics is the global leader in media and marketing solutions for the electronics industry.   UBM Electronics delivers results for the key influencers and decision makers involved in the design, development and commercialization of technology through its market leading brands, peer communities and professional education services.   More than 2.2 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, EDN China, EDN Asia, EDN Japan, Design News and Test & Measurement World, TechOnline, Designlines and Embedded.com across the globe to accelerate technology sales. The international electronics community gathers at UBM Electronics market leading events such as the Embedded Systems Conferences, DesignCon and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, UBM Electronics provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research.  UBM Electronics is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.

About UBM plc

UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

For more information on UBM Electronics please contact:
Felicia Hamerman, Vice President, Marketing
T: 516.562.5652, E: felicia.hamerman@ubm.com

SOURCE UBM Electronics