EE Times and EETimes.com Named to BtoB Magazine's Media Power List as One of the Most Powerful Business-to-Business Advertising Venues for the Fifth Consecutive Year
May 26, 2011
SAN FRANCISCO, May 26, 2011 /PRNewswire/ -- UBM Electronics, a UBM company and the daily source of essential business and technical information for the electronics industry's decision makers, announced that EE Times magazine and its companion website, EETimes.com, have been recognized by BtoB Magazine as one of the most influential business-to-business advertising venues in publishing. EE Times is the premier provider of essential technical information for U.S. and international decision makers across the electronics industry. This marks the fifth consecutive year that EE Times and EETimes.com have been named to the Media Power 50 list, produced by Crain Communication Inc. and BtoB magazine.
According to BtoB, "United Business Media's EE Times remains a must-read in the electronics engineering world, and brand extensions such as a consulting business and EE Times Confidential, a paid product aimed at executives, have extended its reach."
EE Times and EETimes.com address the daily information needs of technology decision makers at every level of the organization with timely and relevant information. EE Times' mission is to provide engineers and technical mangers with timely, relevant, news, analysis and opinions on the technology and business issues that shape their markets and their world. EE Times engages the electronics community through an integrated set of on-line and off-line properties where electronics professionals come to learn, connect with others and find the vital design and business information necessary to make critical technology design and business decisions. EE Times is produced in five languages with seven editions – EE Times, EE Times Europe, EE Times Japan, EE Times Asia, EE Times China, EE Times Taiwan and EE Times Korea.
Last year, EE Times launched the new EE Times website, an innovative media platform and professional community linking the global electronics industry to drive technology sales. The website brings the audience into the conversation through moderated discussions, blogs and social media and gives readers an equal share of voice with content experts. Over 1+ million monthly visitors come to the website which now combines the power of UBM Electronics extensive portfolio of online brands – EE Times, EBN, Embedded.com, TechOnline and Designlines , as well as must attend events – ESC, DesignCon, ARM Technology Conference and online education and training.
"The past year has been filled with growth and innovation for the EE Times portfolio. EE Times empowers electronics professionals to keep abreast of key news, connect with others and discover the vital design and business information necessary to make critical technology design and business decisions," said Paul Miller, CEO of UBM Electronics. "It is an enormous honor to be named to BtoB's Media Power 50 list for the fifth consecutive year. We are proud to be recognized for our continued commitment to the electronics industry."
The BtoB Media Power 50 looks at the top advertising venues as ranked by media buyers, industry analysts, and business-to-business editors and reporters. Ranking metrics included ad revenue and audience, and all participants surveyed were polled for their opinions on the most powerful and targeted business-to-business advertising venues.
The Media Power 50 was published in the May 2 issue of BtoB magazine.
About UBM Electronics
UBM Electronics is the global leader in media and marketing solutions for the electronics industry. UBM Electronics delivers results for the key influencers and decision makers involved in the design, development and commercialization of technology through its market leading brands, peer communities and professional education services. More than 2.2 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, EDN China, EDN Asia, EDN Japan, Design News and Test & Measurement World, TechOnline, Designlines and Embedded.com across the globe to accelerate technology sales. The international electronics community gathers at UBM Electronics market leading events such as the Embedded Systems Conferences, DesignCon and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, UBM Electronics provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research. UBM Electronics is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.
About UBM plc
UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.
For more information on UBM Electronics please contact:
Felicia Hamerman, Vice President, Marketing
T: 516.562.5652, E: firstname.lastname@example.org
SOURCE UBM Electronics