UBM Electronics' Amandeep Sandhu Named to the Audience Development All-Star List

Recognized as One of the Magazine Industry's Most Innovative Audience Marketers

Aug 23, 2011

SAN FRANCISCO, Aug. 23, 2011 /PRNewswire/ -- UBM Electronics, a UBM company and the daily source of essential business and technical information for the electronics industry's decision makers, today announced that Amandeep Sandhu, Director of Audience Engagement & Analytics, was named to Audience Development Magazine's 2011 list of Audience Development All-Stars.  This is the fifth annual list of industry professionals identified by Audience Development as the most creative individuals in circulation, consumer marketing and online audience development.  Sandhu was named for his expertise and inventiveness in the "Data Integration" category.

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Since joining UBM Electronics in 2009, Sandhu has become a critical asset to the UBM Electronics management team.  Several of his accomplishments include:

  • Consolidating 13+ databases into one to provide a complete customer view.
  • Developed a state-of-the-art registration strategy and system for EETimes.com, which doubled the number of product registrations.
  • Transitioned from a long qualification form to an easy-to-use short qualification form that captures business card data.
  • Added personalized messaging to subscribers, resulting in increased user engagement.
  • Created and developed the audience for EE Life newsletter, which now has the industry's best open rate of almost 75 percent.
  • Successfully promoted ARM TechCon and DesignCon, which resulted in record attendance at both of the events.
  • Facilitated groundbreaking live database integration with EETimes.com to accommodate user subscriptions and requests immediately.

"We are pleased that Amandeep has received this industry recognition for creating new opportunities and driving innovation at UBM Electronics," said Paul Miller, CEO, UBM Electronics.  "Our audience recruitment and development strategies are a critical component to our overall strategy.  The state-of-the-art technologies and solutions that Amandeep has instituted help keep, manage and attract new audiences."

As Director of Audience Engagement & Analytics, Sandhu is responsible for the global audience engagement strategy for the UBM Electronics media properties.   Sandhu began his career as a Senior Software Developer with Cadence Design Systems Inc., where he worked on the development of the next generation PCB Design Entry tool, developing algorithms and GUI's, and developed an intelligent Language Sensitive Editor (LSE), which was used to edit design files written in Verilog or VHDL.  Most recently, Sandhu was a Project Throughput Manager in Semiconductor Insights' Engineering Group, where he collaborated with the senior management team to develop strategic plans regarding many facets of the business.

Sandhu received a Bachelor of Engineering (Computer Science and Engineering) from Thapar Institute of Engineering and Technology, India. He also attended the University of Ottawa, Canada obtaining his Master's in Business Administration degree.  

About UBM Electronics  

UBM Electronics is the global leader in media and marketing solutions for the electronics industry.   UBM Electronics delivers results for the key influencers and decision makers involved in the design, development and commercialization of technology through its market leading brands, peer communities and professional education services.   More than 2.2 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, EDN China, EDN Asia, EDN Japan, Design News and Test & Measurement World, TechOnline, Designlines and Embedded.com across the globe to accelerate technology sales. The international electronics community gathers at UBM Electronics market leading events such as the Embedded Systems Conferences, DesignCon and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, UBM Electronics provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research.  UBM Electronics is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.


UBM LLC is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

For more information on UBM Electronics please contact:
Felicia Hamerman, Vice President, Marketing
T: 516.562.5652, E: felicia.hamerman@ubm.com

SOURCE UBM Electronics