UBM Electronics' Nicholas Walter Named One of the Magazine Industry's Top Young Innovators

Named to the FOLIO: Magazine's "13 Under 30" List

Oct 13, 2011

SAN FRANCISCO, Oct. 13, 2011 /PRNewswire/ -- UBM Electronics, a UBM company and the daily source of essential business and technical information for the electronics industry's decision makers, today announced that Nicholas Walter, Interactive Marketing Manager, was named to FOLIO: Magazine's "13 Under 30" list.  The list profiles rising stars that are redefining traditional roles such as editorial, sales, production, design and audience development.

(Logo:  http://photos.prnewswire.com/prnh/20111013/SF86063LOGO)

Since joining UBM Electronics in 2009, Walter has become a vital asset to the UBM Electronics marketing team.  Several of his accomplishments include:

  • Managed the marketing campaign for the launch of EBNOnline.com, increasing monthly traffic 182.61%.
  • Launched Datasheets.com and secured 85,000 page views in the first month.
  • Delivered on UBM Electronics' social media strategy, growing social referrals from 1% of total traffic to 10% of total traffic.  Additionally, increased social visits 800% and increasing social followers by 97%.
  • Redesigned email templates for UBM Electronics' Events, Newsletters, Webinars and Virtual Conferences, increasing click through up to 50%.

"We are very pleased that Nicholas has been named a rising star in interactive marketing.  Nicholas has consistently delivered stellar results on the campaigns he has managed.  He is a valuable member of the UBM Electronics marketing team," said Felicia Hamerman, Vice President, Marketing, UBM Electronics.  

As the Interactive Marketing Manager, Walter is responsible for outbound marketing for EE Times, EBN Online, DataSheets.com and UBM Electronics' Drive for Innovation as well as social media marketing.  Walter joined UBM Electronics in 2009 as Email Marketing and Creative Specialist.  Prior to UBM Electronics, Walter was China Daily Newspaper's marketing specialist where he was instrumental in the launch the company's U.S. website.  Walter earned a BA degree in Communications from the University of Minnesota-Twin Cities.  Additionally, he attended Sungkyunkwan University, in Seoul, Korea, and speaks both English and Korean.  

About UBM Electronics  

UBM Electronics is the global leader in media and marketing solutions for the electronics industry.   UBM Electronics delivers results for the key influencers and decision makers involved in the design, development and commercialization of technology through its market leading brands, peer communities and professional education services.   More than 2.2 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, EDN China, EDN Asia, EDN Japan, Design News and Test & Measurement World, TechOnline, Designlines and Embedded.com across the globe to accelerate technology sales. The international electronics community gathers at UBM Electronics market leading events such as the Embedded Systems Conferences, DesignCon and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, UBM Electronics provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research.  UBM Electronics is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.


UBM LLC is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

For more information on UBM Electronics please contact:
Felicia Hamerman, Vice President, Marketing
T: 516.562.5652, E: felicia.hamerman@ubm.com

SOURCE UBM Electronics