UBM Electronics and the Electronics Components Industry Association (ECIA) Announce the Winners of the Inaugural Electronics Choice Industry Awards

Awards Celebrate Excellence in Industry Marketing

Oct 25, 2011

SAN FRANCISCO and ALPHARETTA, Ga., Oct. 25, 2011 /PRNewswire/ -- Yesterday at the Electronics Components Industry Association (ECIA) Executive Conference, UBM Electronics, a UBM company and the daily source of essential business and technical information for the electronics industry's decision makers, and the ECIA announced the winners of the inaugural Electronics Choice Industry Awards (ECIA's). The ECIA's celebrate excellence in marketing by honoring ECIA members who have displayed exceptional branding and marketing programs in the past year.  

(Logo:  http://photos.prnewswire.com/prnh/20111025/SF93222LOGO)

"Congratulations to all of the winning companies, the marketing efforts were outstanding," said Robin B. Gray, Jr., President and CEO of ECIA. "Our members consistently raise the bar with their innovative campaigns."

"We were very pleased to participate in the inaugural awards competition with the ECIA," said David Blaza, Vice President, UBM Electronics.  "The awards celebrate excellence in marketing for member companies that have displayed exceptional branding and marketing.  We congratulate all of the winners on their outstanding programs."

The ECIA's 11 award category winners include:

Best Print:

  • Best Brand Awareness Campaign:  TTI, Inc.
  • Co-Op Advertising Campaign:  Arrow Electronics
  • Corporate Capability Brochure:  Newark/element 14
  • Corporate Newsletter:  Mouser Electronics

Best Digital:

  • Search Engine Optimization:  TTI, Inc.
  • Social Outreach:  Mouser Electronics
  • Web promotion:  TTI, Inc.
  • Corporate e-Newsletter:  Avnet Electronics Marketing
  • Best Online Campaign:  TTI, Inc.

Best Integrated:

  • Integrated Marketing:  TTI, Inc.
  • Industry Advocacy:  Newark/element 14

In addition, ECIA awarded a "Best of Show" designation to the single entry with the highest score.  Arrow Electronics won this award.

The ECIA 2011 Executive Conference is the premier networking and educational event for the electronics distribution industry.  The informative, results-oriented conference brings the senior management teams of leading-edge electronics firms together to focus on industry trends, developments and future direction. The conference also provides an opportunity for networking with industry leaders. The 2011 conference program featured a distinguished speaker roster that includes Dean Kamen, DEKA Research & Development Corp.; Michael Long, Arrow Electronics; Ian Heller, Real Results Marketing; and Glenn Derene, Popular Mechanics Magazine.  

About the Electronics Components Industry Association (ECIA)
Electronics Components Industry Association (ECIA) supports the expanding needs and interests of the global supply chain. ECIA was formed in 2011 by the combination of the National Electronics Distributors Association (NEDA) and the Electronics Components Industry (ECA). The Association connects all segments of the electronic components industry including manufacturers, authorized distributors and manufacturers representatives. The association recently launched the first authorized-only inventory search site: www.eciaauthorized.com. ECIA members are involved in networking, development of industry guidelines and standards, advocacy, research, conferences and exhibitions and special interest roundtables, For more information visit www.eciaonline.org.

About UBM Electronics  
UBM Electronics is the global leader in media and marketing solutions for the electronics industry.   UBM Electronics delivers results for the key influencers and decision makers involved in the design, development and commercialization of technology through its market leading brands, peer communities and professional education services.  More than 2.2 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, EDN China, EDN Asia, EDN Japan, Design News and Test & Measurement World, TechOnline, Designlines and Embedded.com across the globe to accelerate technology sales. The international electronics community gathers at UBM Electronics market leading events such as the Embedded Systems Conferences, DesignCon and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, UBM Electronics provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research.  UBM Electronics is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.

UBM LLC is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

For more information on UBM Electronics please contact:
Felicia Hamerman, Vice President, Marketing
T: 516.562.5652, E: felicia.hamerman@ubm.com

For more information on Electronics Components Industry Association (ECIA) please contact:
Debbie Conyers, Director of Marketing and Communications
T: 678-393-9990, E: dconyers@eciaonline.org

SOURCE UBM Electronics