Sylvie Barak, Rising Technology Journalist and Social Media Pioneer, Joins UBM Electronics

Nov 3, 2011

SAN FRANCISCO, Nov. 3, 2011 /PRNewswire/ -- UBM Electronics, a UBM company and the daily source of essential business and technical information for the electronics industry's decision makers, today announced that Sylvie Barak, a rising technology journalist with solid experience covering the fast-paced area of consumer electronics and enterprise, hardware, and software technologies has joined EE Times as West Coast Online Reporter.


In this highly visible position, Barak will be responsible for breaking news and developing news analysis and opinion articles on the electronics industry, with a focus on the key underlying technologies that impact systems, hardware and software.  She also will create unique, high-impact content that engages an engineering audience by leveraging leading edge multi-media technology and social media platforms.

A vibrant on-camera presence, Barak has extensive broadcasting skills and experience in developing weekly video segments, most recently as Editorial Director for RCR Wireless.  In addition to spearheading a weekly video news roundup, she also created and launched RCR Unplugged, an innovative online platform for news, trend and opinion articles, and social media engagement.

An early pioneer in social media and a popular personality on Twitter and Facebook, she developed a social media strategy for the INQUIRER in 2008, growing the number of followers by over 300 percent. Fluent in five languages, Barak's reporting has taken her around the world, from her first job in journalism as an Army Reporter in Tel Aviv to the recent creation of a global documentary series focusing on the regional and socio-economic impact of leading-edge wireless technologies. She holds a BA in Political Science and History from Tel Aviv University.

"We are exceptionally pleased for Sylvie Barak to join EE Times as West Coast Online Reporter," said Karen Field, SVP Content, UBM Electronics. "Sylvie's knowledge of electronics and her extensive international experience covering the global electronics industry are tremendous assets for EE Times. And her social media expertise will further strengthen the reach of EE Times worldwide."

Barak is based in San Francisco and will report to Junko Yoshida, Editor-in-Chief of EE Times.  "With Sylvie on our team, we look forward to beefing up coverage on mobile and consumer electronics technologies – especially their underlying software and hardware issues," said Yoshida.

Barak can be reached with editorial queries at

About UBM Electronics  

UBM Electronics is the global leader in media and marketing solutions for the electronics industry.   UBM Electronics delivers results for the key influencers and decision makers involved in the design, development and commercialization of technology through its market leading brands, peer communities and professional education services.   More than 2.2 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, EDN China, EDN Asia, EDN Japan, Design News and Test & Measurement World, TechOnline, Designlines and across the globe to accelerate technology sales. The international electronics community gathers at UBM Electronics market leading events such as the Embedded Systems Conferences, DesignCon and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, UBM Electronics provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research.  UBM Electronics is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.


UBM LLC is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

For more information on UBM Electronics please contact:
Felicia Hamerman, Vice President, Marketing
T: 516.562.5652, E:

SOURCE UBM Electronics