Linda Uslaner, Marketing Director, UBM Electronics Examines Digital and Live Event Strategies at the Expo Next Conference

Jun 19, 2012

SAN FRANCISCO, June 19, 2012 /PRNewswire/ -- UBM Electronics, the daily source of essential business and technical information for the design engineering and electronics industry's decision makers, today announced that Marketing Director, Events, Linda Uslaner, will participate on a panel at EXPO Magazine's Expo Next Conference, which will take place June 19-20, 2012 at the Sheraton Baltimore City Center Hotel in Baltimore, MD.  Expo Next ( has been designed to help show organizers across the trade and consumer markets enhance brands, optimize events and amplify the understanding of attendee and exhibitor customers. 


On Tuesday, June 19 at 2:00 p.m. Uslaner will participate in the panel and interactive workshop "EVENTS AS A PLATFORM: CREATING A 360-DEGREE SHOW."  The panelists will discuss how live and online combine to complement each other and create a new way of connecting, engaging and selling in the event industry.  The session will highlight digital-plus-live strategies and how to leverage these strategies into sales, including analytics and goal setting; technology; keeping content fresh; models of monetizing the 24/7; mobile; creation/conversion and social networking with a purpose.  Other panelists include:  Daniel McKinnon, CEM, Vice President, Government Events, 1105 Media, Inc.; Chris Price, Vice President, Graphic Arts Show Company; and Mark J. Levitt, Senior Web Producer at Enphase Energy.   The workshop will be moderated by Stephanie Selesnick, President of International Trade Information, Inc.

"Today digital environments are essential to complement live programs successfully.  We recently innovated the UBM DESIGN website and event to increase the amount of interaction that engineers, speakers and sponsors had in the digital environment, as well as interactions before, during and after the live event.  I am looking forward to offering my insights on digital and event strategies to the Expo Next Conference audience," said Uslaner. 

Uslaner is responsible for development and implementation of marketing programs, creating innovative business solutions for the electronics industry.  Previously, Uslaner was the Regional Marketing Director at The Institute for International Research where she directed the marketing strategy for a portfolio of annual executive conferences and web events.  Uslaner has a 15-year history at UBM where she held several marketing supervisory roles, including Marketing Director at CMP Electronics' Group where she conceptualized and managed the development of marketing strategy and campaigns for its Embedded portfolio of events, websites and print publications.  Earlier in her career, Uslaner was employed with Frost & Sullivan and The NPD Group.   

About UBM Electronics
UBM Electronics is the global leader in media and marketing solutions for the electronics industry, delivering results for the key influencers and decision makers involved in the design, development, and commercialization of technology through its market leading brands, peer communities, and professional education services. More than 2.2 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, Design News, Test & Measurement World, TechOnline, EBN,, Designlines, and across the globe to accelerate technology sales. The international electronics community gathers at UBM Electronics market leading events such as the Embedded Systems Conferences, DESIGN, DesignCon and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, UBM Electronics provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research. UBM Electronics is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.

For more information, go to; follow us at @ubm_electronics to get the latest UBM Electronics news.

About UBM
UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,634 staff in more than 31 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

For more information, go to; follow us at @UBM_plc to get the latest UBM news.

For more information on UBM Electronics please contact:
Felicia Hamerman, Vice President, Marketing
T: 516.562.5652, E:

SOURCE UBM Electronics