UBM Electronics Launches Community Activation Platform (CAP), Program Ignites Conversations Among Engineers and Offers Deeper Engagement for Electronics Marketers

Continues to Add Innovative Offerings to Help Electronics Industry Increase Technology Sales

Jan 9, 2012

SAN FRANCISCO, Jan. 9, 2012 /PRNewswire/ -- UBM Electronics, a UBM company and the daily source of essential business and technical information for the electronics industry's decision makers, today announced Community Activation Platform (CAP), a new integrated marketing program that enables electronics marketers to drive deeper engagement with engineers by generating meaningful conversations, customer leads, asset downloads and market research.

The core of the CAP program provides clients with an exclusive sponsorship of an online community that delivers 100 percent share of voice and sole ownership of a targeted community of professionals. Electronics marketers can purchase CAP's core program or customize the program by integrating marketing modules including leads, branding, and market education to meet business objectives.

CAP's high level of audience engagement comes from a combination of authoritative content to attract decision makers; extended integration with social media platforms such as Twitter, Facebook and LinkedIn; and a state of the art multimedia platform that provides a simple way for users to interact. The CAP program utilizes core functionality deployed in UBM's "Community in a Box" platform. This platform powers nine distinct award-winning communities, including UBM Electronics' Design News and EBN.

"Meeting today's business objectives is more critical than ever for electronics marketers.  We have created CAP to help them create deeper levels of engagement with the engineering community," said David Blaza, VP, UBM Electronics. "We continue to listen to the needs of our audience and are pleased to offer new strategic marketing services solutions that will help increase technology sales in the electronics industry and enable UBM Electronics to follow its growth strategy of reach services and commerce."

For additional information on CAP or other UBM Electronics strategic marketing services, contact Barbara Couchois, Vice President, Operations and Partner Services, UBM Electronics at barbara.couchois@ubm.com or 415.947.6928.

About UBM Electronics 

UBM Electronics is the global leader in media and marketing solutions for the electronics industry.  UBM Electronics delivers results for the key influencers and decision makers involved in the design, development and commercialization of technology through its market leading brands, peer communities and professional education services.  More than 2.2 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, EDN China, EDN Asia, EDN Japan, Design News and Test & Measurement World, TechOnline, Designlines and Embedded.com across the globe to accelerate technology sales. The international electronics community gathers at UBM Electronics market leading events such as the Embedded Systems Conferences, DesignCon and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, UBM Electronics provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research.  UBM Electronics is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.

About UBM plc

UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.  For more information, go to www.ubm.com.


For more information on UBM Electronics please contact:
Felicia Hamerman, Vice President, Marketing
T: 516.562.5652, E: felicia.hamerman@ubm.com


SOURCE UBM Electronics