UBM Electronics and Heardable Announce Partnership to Offer Online Brand Intelligence Services to the Global Electronics Marketplace

Services to Provide Actionable Insights to Improve Brand Position in Social Media, Mobile, Search, Websites, Location-Based Networking and More

Jan 12, 2012

SAN FRANCISCO and LOS ANGELES, Jan. 12, 2012 /PRNewswire/ -- UBM Electronics, a UBM company and the daily source of essential business and technical information for the electronics industry's decision makers, and Heardable Inc., the world's first and only real-time contextual brand analytics platform, today announced an alliance to provide online brand optimization services to electronics companies to measure their brand performance.  Under the terms of the agreement, UBM Electronics will sell Heardable's offerings.

The priority for any brand is to establish and maintain relevancy within a very fragmented landscape across a myriad of channels and platforms that include search, content development, social communication and portability.  Heardable helps organizations deal with information overload by helping them make sense of their online brand footprint in a quick, reliable, and holistic way. By monitoring the levers through which an online brand value is created, the Heardable platform provides companies with the actionable intelligence they need to attain their marketing and sales goals.

Heardable offerings include:

  • Heardable Pro:  a daily brand monitoring and analysis tool
  • Custom benchmark/market trends reports
  • Individual brand reports
  • Workshops
  • Speaking opportunities
  • Strategic consulting


"As marketers seek to understand their true position in the global electronics marketplace, our alliance with Heardable will allow us to truly help our customers in terms of accessing this real time critical information and to help optimize and improve their online brand presence. Our goal is to help the global electronics community bring new products to market and accelerate technology sales," said Paul Miller, CEO, UBM Electronics.  "Additionally, by adding this tool to our portfolio we continue to act on our business' strategic growth plan of reach, services and commerce by offering research services to customers and, via the UBM DeusM unit, real solutions for customers wanting to invest in building strong digital brands."

"Mining and making sense of the data cloud is the next big opportunity for engineers, marketers, and C-level executives," said Jon Samsel, CEO of Heardable. "The Heardable platform indexes colossal amounts of brand data and puts that information into context so that business professionals can make quick, reliable business decisions -- often weeks or months ahead of their competitors -- giving them a huge leg up. The UBM Electronics/Heardable partnership means thousands of electronics companies will now be able to optimize and monetize their online brands in ways that were not previously possible. Hats off to the UBM Electronics management team for recognizing how big data can now be harnessed to provide powerful marketing insights for its customers."

Later this month, UBM Electronics and Heardable will release three new benchmark reports, the first in a series of reports covering the electronics industry: IP & E, Design Software and Test.

To download a sample Heardable research report, go to: http://ubmelectronics.com/mediakit/wordpress/wp-content/uploads/2011/11/Heardable.pdf

To learn more about Heardable or other UBM Electronics strategic marketing services, contact Barbara Couchois, Vice President, Operations and Partner Services, UBM Electronics at barbara.couchois@ubm.com or 415.947.6928.

About Heardable
Heardable makes brand monitoring easy -- helping business organizations around the world utilize contextual analytics to make smarter, faster business decisions in a way that impacts tomorrow's quarterly results. We are the leading online brand benchmarking and analysis platform that measures the brand health of business organizations across hundreds of business categories. Capturing vast amounts of digital information makes it possible to do many things that previously could not be done -- such as spot business trends or unearth lost revenue opportunities. Data can be used to unlock new sources of economic value, provide fresh insights into business planning, even hold vendors accountable. With over 14 million brands profiled, Heardable's big data repository can be utilized by any business looking for ways to optimize their online performance, boost brand awareness, and increase revenue. Heardable, Inc. is a privately held company based in Southern California. http://heardable.com

About UBM Electronics
UBM Electronics is the global leader in media and marketing solutions for the electronics industry. UBM Electronics delivers results for the key influencers and decision makers involved in the design, development and commercialization of technology through its market leading brands, peer communities and professional education services. More than 1.7 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, Design News and Test & Measurement World, TechOnline, Designlines and Embedded.com across the globe to accelerate technology sales. The international electronics community gathers at UBM Electronics market leading events such as the Embedded Systems Conferences, DesignCon and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, UBM Electronics provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research. UBM Electronics is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.

About UBM plc
UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.  For more information, go to www.ubm.com

For more information on UBM Electronics please contact:
Felicia Hamerman, Vice President, Marketing
T: 516.562.5652, E: felicia.hamerman@ubm.com

For more information on Heardable please contact:
Jon Samsel, CEO - Heardable, Inc.
T: 888-520-0034 office, E: samsel@heardable.com

SOURCE UBM Electronics