Tesla Motors' Chief Technical Officer JB Straubel and Musical Technical Innovator Thomas Dolby to Deliver UBM Electronics' DESIGN West Event Keynote Addresses

SAN FRANCISCO, Jan. 19, 2012 /PRNewswire/ -- UBM Electronics, a UBM company and the daily source of essential business and technical information for the electronics industry's decision makers, today announced the line up of keynote speakers for DESIGN West (March 26 – 29, 2012, McEnery Convention Center, San Jose, California) — a new conference and expo building on the rich foundation of training, education and products available at the Embedded Systems Conference (ESC), combined with popular electronic design summits in one venue for the first time.  

(Photo: http://photos.prnewswire.com/prnh/20120119/SF38686)

DESIGN West Keynote Address details:

Tuesday, March 27, 9:00 AM: Thomas Dolby, Musician and Technology Innovator.  Widely respected for his far-reaching insights into the nature of entertainment content and digital media, Thomas has also been known to bring the house down with spontaneous musical performances during his presentations, often jamming along with a virtual backing band over the Internet.  View Dolby's latest music video Spice Train here:  http://www.youtube.com/watch?v=kfDnd5LdHBo

Wednesday, March 28, 9:00 AM: JB Straubel, Chief Technical Officer and Founding Partner, Tesla Motors Inc.  JB is currently the Chief Technical Officer (CTO) and part of the founding team at Tesla Motors Inc. where he oversees the technical and engineering design of the vehicles. JB also has responsibility for new technology evaluation, R&D, technical diligence review of key vendors and partners, IP, and systems validation testing. See what makes Tesla vehicles unique here:  http://vimeo.com/teslamotors

"We are delighted to have such a compelling group of keynote speakers kicking off each morning of the inaugural DESIGN West event," said David Blaza, vice president, UBM Electronics. "Thomas and JB will share their remarkable insight, knowledge and understanding of the triumphs and challenges associated with bringing today's complex electronics systems and products to market.  Each keynote address is expected to be a standing-room only event."

The most comprehensive electronics conference and expo in North America, DESIGN West includes:

ESC – The Embedded Systems Conference & Exhibition.  March 26 - 29.  Exhibition Dates: March 27-29. The global electronics industry's leading event for 24 years.
Android Summit – March 28:  An immersive conference focused on everything Android: from embedded design to Apps development.
Black Hat Summit – March 29:  Security risks in embedded systems are real.   This one-day conference focuses on security in embedded systems.
DesignMed – March 28:  A conference and exhibit covering medical electronics design and regulatory issues.
MultiCore DevCon – March 27 - 28:  A conference and exhibit delivering practical solutions for designs involving embedded multicore and multimedia.
EDN's Designing with LEDs – March 27:  A conference and exhibit covering technology design of high-brightness LEDs, in lighting and illumination.
Sensors in Design – March 28-29:  A conference & exhibit with how-to technical presentations on the application of sensor technology in real-world products.

In addition to a comprehensive educational conference agenda, DESIGN West offers engineers, product developers and business managers hands-on experience with the newest electronics technologies from more than 300 vendors including Signature Partner, Mouser Electronics.   DESIGN West exhibit hall highlights will include:

• 100's of Sponsored Sessions
• DESIGN West Theater Sessions
• Access to the Experts – Live
• Speed Training
• Live Teardowns
• 1000's of FREE Giveaways
• 300+ cutting edge exhibitors - live demos and training
• Beer & Boards Program - Hands On Hardware + Beer
• Expo Floor Parties - FREE Happy Hour

DESIGN West registration is open at www.ubmdesign.com.
For more information on sponsorship, please contact Sean Raman, sean.raman@ubm.com, 415.947.6622

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About DESIGN (www.ubmdesign.com)

Held in key strategic technology development locations worldwide, UBM Electronics' DESIGN events are the global electronics industry's leading gatherings.  With cutting edge product demonstrations, visionary speeches and hundreds of essential technical training classes and accreditation opportunities, DESIGN is the ideal venue for the electronics engineering community to learn, collaborate and recognize excellence. UBM Electronics' DESIGN events cater to the extremely technical, higher-learning needs of the world's top engineers while providing an unprecedented forum for the examination of the industry's pressing business challenges.  In addition, DESIGN West celebrates decades of unique local electronics industry culture, innovation and Silicon Valley's significant contributions to the global technology industry.

About UBM Electronics 

UBM Electronics is the global leader in media and marketing solutions for the electronics industry.   UBM Electronics delivers results for the key influencers and decision makers involved in the design, development and commercialization of technology through its market leading brands, peer communities and professional education services.   More than 2.2 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, EDN China, EDN Asia, EDN Japan, Design News and Test & Measurement World, TechOnline, Designlines and Embedded.com across the globe to accelerate technology sales. The international electronics community gathers at UBM Electronics market leading events such as the Embedded Systems Conferences, DESIGN West, DesignCon and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, UBM Electronics provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research.  UBM Electronics is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.

For more information on DESIGN West 2012 please contact:  
Felicia Hamerman
Vice President, Marketing, UBM Electronics
516.562.5652
felicia.hamerman@ubm.com

Media Contact:
Lynda Kaye 
Kaye Public Relations
650.799.2888 
lynda@KayePR.com

SOURCE UBM Electronics