Countdown to DesignCon 2012: High-Profile Keynotes, Panel Discussions, & New Social Media Briefing Added to Roster

DesignCon Reaches Double-Digit Registration Growth for Second Consecutive Year

Jan 27, 2012

SAN FRANCISCO, Jan. 27, 2012  /PRNewswire/ -- UBM Electronics, the daily source of essential business and technical information for the electronics industry's decision makers, has announced the addition of "From Social Media to Social Learning", a special evening event created for marketing and PR leaders in the electronics industry, which will take place on February 1st from 5pm – 6pm in Room 211 at the Santa Clara Convention Center.

DesignCon 2012, which will be held in Santa Clara, Calif., January 30 through February 2, , will provide 100+ sessions as part of the 14 tracks that include technical paper presentations, tutorials, sponsored training sessions, product teardowns, panel discussions and keynote addresses. Additionally, the number of registered attendees, just days before the show, is up over twenty percent year-on-year, continuing the trend of double-digit growth since UBM Electronics acquired the show in 2010.

"DesignCon is the conference devoted to the exploration of the technologies and techniques designers can apply toward forging the next generation of electronic devices and systems," said Patrick Mannion, director of content, UBM Electronics. "From die through packaging to board and system, the information presented at this year's show will interest every engineer out there involved in design and test."

The conference is headlined by this year's keynote speakers, all representing Silicon Valley-based companies that depend on hardware infrastructure to develop and deliver technology advancements to their end consumers:

  • Prith Banerjee, senior vice president of research at HP and director of HP Labs, and a fellow of the American Association for the Advancement of Science, the Association for Computing Machinery and the Institute of Electrical and Electronics Engineers.
  • Joe Macri, corporate vice president and chief technology officer of AMD's client division, and chairman of the Jedec JC42.3 Dram Committee and vice chair at large of the Jedec board of directors.
  • Ilan Spillinger, corporate vice president for hardware architecture for Microsoft's Interactive Entertainment Business Hardware division, which leads the Xbox 360 and Kinect architecture development and verification, silicon design, hardware incubation, and business development efforts.

"The processing needs of our data-driven, socially networked, bandwidth-hungry world will soon eclipse the computing power in our devices and data centers," said Banerjee. "At DesignCon, I will discuss the possibility of photonics – the science of sending data through light – as the design solution to our complex computing needs."

DesignCon's panel discussions were developed with the latest trends and hot topics in mind, with a special focus on test and measurement:

Delivering on Time-to-Answer: Meeting Designers Needs in Test & Measurement

Moderator: Patrick Mannion, Editor in Chief, Test & Measurement World and EDN

Panelists: Dave Graef, Vice President and Chief Technology Officer, LeCroy Corporation; Kevin Ilcisin, CTO, Tektronix; Greg Peters, GM and VP of Component Test Division, Agilent; and Eric Starkloff, vice president of systems platforms at National Instruments

Speakers will discuss the nature of test, the interactions and issues designers face, how test technology is evolving to meet designers' needs and what to anticipate next.

Additional Industry panels include:

The Case of the Closing Eye -- De-Mystifying the Measurement Complexity - An Industry Panel

Panelists: Chris Loberg (Tektronix - Danaher), Ransom Stephens (Teraspeed Consulting, LLC), Mike Peng Li (Altera), Martin Miller (LeCroy Corporation), Greg Le Cheminant (Agilent Technologies), Eric Kvamme (LSI Corp.) and Tom Waschura (Tektronix)

What is New in DC-DC Converters?

Panelists: V. Joseph Thottuvelil (GE Energy), Steven Weir (IPBLOX, LLC) and Chris Young (Intersil)

Is It Time for an Analog Comeback?

Speaker: Brian Bailey (Brian Bailey Consulting)

Track: Analog and Mixed-Signal Design and Verification

Why Do We Need 3D Design Standards?

Panelists: Riko Radojcic (Qualcomm), Sumit DasGupta (Si2), Liam Madden (Xilinx), Raj Jammy (SEMATECH), Bryon Moyer (Techfocus Media) and Jim Hogan (Telos Venture Partners)

The Future of Measurements in High-Speed Serial Links

Panelists: Martin Rowe (UBM Electronics), Daniel Chow (Altera),  Bryan Capser (Intel),  Sam Stephens (AMD), Reginald Conley (PLX Technology) and Andy Baldman (University of New Hampshire InterOperability Laboratory)

DesignCon's official host sponsor, Agilent, is presenting an educational forum on design and test challenges in next generation high-speed serial standards on Monday January 31st and Tuesday February 1st.

For more information on the conference agenda and summits, as well as to register, please visit

About UBM Electronics  

UBM Electronics is the global leader in media and marketing solutions for the electronics industry.   UBM Electronics delivers results for the key influencers and decision makers involved in the design, development and commercialization of technology through its market leading brands, peer communities and professional education services.   More than 2.2 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, EDN China, EDN Asia, EDN Japan, Design News and Test & Measurement World, TechOnline, Designlines and across the globe to accelerate technology sales. The international electronics community gathers at UBM Electronics market leading events such as the Embedded Systems Conferences, DesignCon and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, UBM Electronics provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research.  UBM Electronics is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.


UBM LLC is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

For more information on DesignCon 2012 or UBM Electronics please contact:

Patricia Staino, BtB Marketing Communications

T: 919-872-8172, E:

Felicia Hamerman, Vice President, Marketing

T: 516.562.5652, E:

SOURCE UBM Electronics