UBM Electronics' All-Access Conference Pass Application for ARM® TechCon™, Powered by UBM Studios, a Finalist for a min's Best of the Web Awards

Electronic Industry's First Tablet Application Delivered High Value Content to Users During and After ARM TechCon™

Feb 16, 2012

CHICAGO, Feb. 16, 2012 /PRNewswire/ -- UBM Studios today announced that the UBM Electronics All-Access Conference Pass application for the ARM TechCon event has been named a finalist in the min's Best of the Web Awards in the Tablet App Paid App category. The All-Access Conference Pass application utilized technology developed by UBM Studios. The application provides a digital extension to improve attendees' event experiences. It integrates with any event – live or online – to offer content that enhances the user experience before, during and after the event. The application is platform agnostic and available to work on tablet and desktop devices.

The min Best of the Web Awards are the business-to-business industry's top honor in the digital space, recognizing outstanding websites and digital initiatives among consumer and b2b magazines. Award winners will be announced on April 3, 2012.

UBM Electronics launched the All-Access Conference Pass application at the ARM TechCon Conference, which was held October 25-27, 2011 at the Santa Clara Convention Center in Santa Clara, CA. The application allowed conference attendees to access all of the conference's interactive proceedings, including technical sessions as well as white papers, webinars, videos and collateral on a ViewSonic gTablet, an ARM processor–based dual core tablet. The ARM TechCon program included more than 85 sessions led by 102 industry experts, targeting electronic and computer designers to help them connect, learn and engage in next-generation ARM technology-based mobile and embedded technologies.   

The technology offered an "Agenda" that allowed users to create a personal calendar for the event, to ensure that they did not miss any sessions critical to their learning experience. Also, the application provided an alert to remind attendees when sessions would be starting. In addition, the application allowed users to find the content they were interested in viewing and add it to their "Briefcase" for review at their convenience on any device. 

"According to research we conducted last year, marketing and event professionals are seeking to access content online or via mobile devices before, during and after the event. This highlights that audiences are interested in engaging digitally throughout the entire event cycle, connecting attendees from the physical event to the online channel and back again," said Kate Spellman, President, UBM Studios. "We understand the critical importance of connecting users with content in more meaningful ways and providing them with a platform to continue their education and discussions long after the event is over."

"The use of tablets and applications, such as the All-Access Pass, at tradeshows and conferences opens the door to endless opportunities to enhance the attendee experience. A digital show guide, a conference bag, content management and networking tools are all packaged neatly in one location that can be accessed anytime and at any place. This is a wonderful tool for us to help mold future content and offer the best attendee experience possible for our customers," said Colin Holland, Content Director, UBM Electronics.

For additional information on UBM Studios, contact Max Gerstein at 773 687 4317 or max.gerstein@ubm.com

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About UBM Studios (www.ubmstudios.com)

UBM Studios, a UBM company, is the global leader in digital events, environments and communities. UBM Studios creates powerful and intuitive digital communities that help organizations connect, educate and engage with audiences to capitalize on growth opportunities.  UBM Studios provides marketing as a service for digital interactions and delivers the right content to the right audience with the right user interface. For additional information on UBM Studios, visit www.ubmstudios.com.

About UBM Electronics

UBM Electronics is the global leader in media and marketing solutions for the electronics industry. UBM Electronics delivers results for the key influencers and decision makers involved in the design, development and commercialization of technology through its market leading brands, peer communities and professional education services. More than 1.7 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, Design News, Test & Measurement World, TechOnline, EBN, Datasheets.com, Designlines and Embedded.com across the globe to accelerate technology sales. The international electronics community gathers at UBM Electronics market leading events such as the Embedded Systems Conferences, DesignCon and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, UBM Electronics provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research. UBM Electronics is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.

About UBM plc

UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com.

Michele McPhail
UBM Studios
773 687 4321

SOURCE UBM Studios; UBM Electronics