EE Times and EDN Announce Dr. James Truchard and Jeff Kodosky of National Instruments as the Lifetime Achievement Award Winners of the 2012 UBM Electronics ACE Awards Program

Awards Program to Take Place March 27, During DESIGN West, Anchored by ESC

Mar 19, 2012

SAN FRANCISCO, March 19, 2012 /PRNewswire/ -- UBM Electronics, the daily source of essential business and technical information for the electronics industry's decision makers, today announced Dr. James Truchard, National Instruments president and CEO, and Jeff Kodosky, co-founder and National Instruments Business and Technology Fellow, have been awarded the Lifetime Achievement Award Winners for the 2012 UBM Electronics ACE Awards. The Lifetime Achievement Award, selected by a panel of EE Times editors, goes to individuals whose contributions over a long career in electronics have had a demonstrable impact on technological, business and cultural advancements in the world.


"The editorial teams of UBM Electronics publications voted hands down for James Truchard and Jeff Kodosky to be this year's ACE Awards Lifetime Achievement Award recipients.  We felt both James and Jeff have built a great company with their unmatched love and enthusiasm of engineering and technology," said Junko Yoshida, Editor in Chief, EE Times, UBM Electronics.

Truchard cofounded National Instruments in 1976 while working at The University of Texas at Austin. Under Truchard's leadership, National Instruments has pioneered the development of virtual instrumentation software and hardware that has revolutionized the way engineers design and develop measurement and automation applications. As National Instruments has grown from a three-man team to a multinational organization with more than 6,000 employees, Truchard continues to lead the company with the same entrepreneurial mindset that led to its inception more than 30 years ago. He focuses on ensuring employees have a working environment that fosters innovation, and as a result, National Instruments has seen 31 years of growth in its 33-year history.

Kodosky cofounded National Instruments with Truchard and William Nowlin in 1976 while working at The University of Texas (UT) at Austin. Today, he is a respected mentor in the National Instruments global R&D organization and continues to chart new directions for the company's flagship product, the NI LabVIEW graphical development platform.  Kodosky, revered by engineers and scientists around the world as the "father of LabVIEW," invented the graphical programming language that defines the software, spurring the development and widespread adoption of graphical system design and making instrument automation available to all engineers. Since the initial release of LabVIEW in 1986, Kodosky has earned 68 patents associated with LabVIEW technology. His expertise has helped guide LabVIEW development and expansion to targets, such as field-programmable gate arrays (FPGAs), smart sensors, microcontrollers, and other embedded devices, previously out of reach for many engineers.

The new awards program brings together the EE Times ACE (Annual Creativity in Electronics) Awards and EDN's Innovation Awards into one program.  The awards program honors the people and companies behind the technologies and products that are changing the world of electronics. The awards ceremony will take place on Tuesday, March 27 at The Fairmont San Jose, during DESIGN West, a new conference and expo building on the rich foundation of training, education and products available at ESC, combined with popular summits and new event launches in one venue for the first time.

All ACE Award winners will be announced at the UBM Electronics ACE Awards Tuesday, March 27 at The Fairmont San Jose, during DESIGN West. To purchase tickets to attend the UBM Electronics ACE Awards, go to: Tickets are $175.00 per person.

For more information on the awards program visit

The UBM Electronics ACE Awards are generously sponsored by executive Platinum sponsor Avnet Electronics Marketing; platinum sponsor Mouser Electronics, a TI company; silver sponsor XILINX; and association media sponsor IEEE Spectrum.

About UBM Electronics

UBM Electronics is the global leader in media and marketing solutions for the electronics industry.   UBM Electronics delivers results for the key influencers and decision makers involved in the design, development and commercialization of technology through its market leading brands, peer communities and professional education services.   More than 1.7 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, Design News, Test & Measurement World, TechOnline, EBN,, Designlines and across the globe to accelerate technology sales. The international electronics community gathers at UBM Electronics market leading events such as the Embedded Systems Conferences, DesignCon and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, UBM Electronics provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research.  UBM Electronics is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.

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