UBM Electronics' Chief Information Officer, Brent Pearson, Named a C-Level Visionary in the 2012 FOLIO: 40

Pearson Honored for Rebuilding UBM Electronics' Technology Infrastructure into a Scalable, Single-Platform Operation

Apr 11, 2012

SAN FRANCISCO, April 11, 2012 /PRNewswire/ -- UBM Electronics, the daily source of essential business and technical information for the electronics industry's decision makers, today announced that Brent Pearson, Chief Information Officer, has been named one of the top 40 by FOLIO: The Magazine for Magazine Management. The FOLIO: 40 is the oldest, most comprehensive and most distinguished compilation of individuals who best represent the increasingly multifaceted media landscape.

(Logo: http://photos.prneswire.com/prnh/20120411/SF85685LOGO)

Pearson was honored by FOLIO: for his work in rebuilding UBM Electronics' media technology infrastructure. Since joining UBM Electronics in 2009, Pearson has hired and led an in-house software team to create a new, enterprise-grade web publishing system transforming the company's culture into a people and technology lead environment.

Pearson's accomplishments include:

  • Adding scrum software development methodologies and iterative project development;
  • Driving data first and data driven decisions;
  • Moving technology and digital product control out of a centralized corporate structure into a dynamic group controlled by the specific business owners;
  • Infusing websites with social media influences, community involvement and significant online growth;
  • Changing the way users perceive the value of paid content;
  • Integrating content across multiple brands to increase value to user, page views, and engagement on the website; and
  • Adding technology and IT into the business and the decision-making process.


"We are very pleased that Brent is receiving industry recognition for transforming our technology infrastructure," said Kathy Astromoff, CEO, UBM Electronics. "Under Brent's leadership we've rebuilt and moved 24 websites and 13 customer databases onto a single, scalable platform. All of these changes support our strategic growth plan of reach, services, and commerce. We congratulate both Brent and his team on embodying our essential behaviors of collaboration, integrity, self-awareness and a learning mindset."

Pearson sets and manages the technology roadmap for the UBM Electronics online properties and leads the Digital Media Development team, a group of software engineers who execute upon his plan.  Pearson brings more than 12 years of software engineering and web development expertise and management skills to UBM Electronics. Prior to UBM Electronics, Pearson was the Director of Technology for Carat, a full service digital media company that provides technology consulting services to Fortune 1000 companies. Previously, Pearson was the Director of Development for TradePoint Solutions, a software as a service provider in the consumer packaged goods industry. In addition, Pearson cofounded Lawdex, a company focused on creating and sharing legal documentation and communication electronically.

About UBM Electronics
UBM Electronics is the global leader in media and marketing solutions for the electronics industry, delivering results for the key influencers and decision makers involved in the design, development, and commercialization of technology through its market leading brands, peer communities, and professional education services. More than 2.2 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, Design News, Test & Measurement World, TechOnline, EBN, DataSheets.com, Designlines, and Embedded.com across the globe to accelerate technology sales. The international electronics community gathers at UBM Electronics market leading events such as the Embedded Systems Conferences, DesignCon,and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, UBM Electronics provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research. UBM Electronics is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.

About UBM
UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, and in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,634 staff in more than 31 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

For more information, go to www.ubm.com; follow us at @UBM_plc to get the latest UBM news.

For more information on UBM Electronics please contact:
Felicia Hamerman, Vice President, Marketing
T: 516.562.5652, E: felicia.hamerman@ubm.com

SOURCE UBM Electronics