UBM Electronics Bolsters its Management Team with Brand Leaders; Positions its Electronics Brands for Excellence in the Global Electronics Marketplace

May 10, 2012

SAN FRANCISCO, May 10, 2012 /PRNewswire/ -- UBM Electronics, the daily source of essential business and technical information for the electronics industry's decision makers, today announced that it has added brand leadership to the management team, creating an environment where brand directors provide the leadership and vision to continuously update their brands' value proposition, value delivery system, and competitive positioning.

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"To ensure that our brands are well positioned to grow and excel, we have created new brand management positions. This new ecosystem allows these individuals to ultimately be accountable for their brand's health and results as we continue our business' strategic growth plan of reach, services and commerce," said Kathy Astromoff, CEO, UBM Electronics. "I have the utmost respect for Alex, Rich, Patrick, and Junko and believe they will do a tremendous job in these new positions."

UBM Electronics management team brand leaders are:

  • Alexander Wolfe has been promoted to Brand Director, EE Times. In this role, Wolfe will be responsible for overseeing the EE Times' portfolio of brands, including EE Times print and online, EE Times Designlines, EE Times Confidential, EBN, and EE Life. Wolfe will also be responsible for all Community Activation Platform (CAP) sites and EE Times University. In addition, the EE Times, Designlines, EBN, and CAP site editors will report to Wolfe. Wolfe will report to Karen Field, SVP, Content, UBM Electronics.
  • Patrick Mannion has been promoted to Brand Director, EDN, Test & Measurement World, and Embedded.com. In this role, Mannion will be responsible for overseeing EDN and Test & Measurement World print and online, and Embedded.com. He also will be closely involved in UBM Electronics' portfolio of education and training products, including fundamentals, white papers, and webinars. Additionally, the EDN and Test & Measurement World editors will report to Mannion. Mannion will report to Field.
  • Rich Nass has returned to UBM Electronics as Brand Director, Design News. In this role, Nass will be responsible for Design News print and online, the Sensors in Design event launched this year at DESIGN West, and collaborating with UBM Canon's event team on new initiatives. Nass will also be closely involved in UBM Electronics' education and training initiatives, including the Continuing Education Center on Design News. The Design News editors will report to Nass, and Nass will report to Field.

In addition, UBM Electronics has created a new global editorial position. Junko Yoshida has become EE Times Chief International Correspondent. In this role, Yoshida will be responsible for the overall global expansion of the EE Times brand and presence, both editorial and events, with a strong emphasis on China, where the power base of the electronics industry is increasingly shifting. Yoshida will work closely with UBM Electronics joint venture partners and will also lead the content strategy for EE Times conferences. Yoshida will report to Wolfe.

About UBM Electronics

UBM Electronics is the global leader in media and marketing solutions for the electronics industry, delivering results for the key influencers and decision makers involved in the design, development, and commercialization of technology through its market leading brands, peer communities, and professional education services. More than 2.2 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, Design News, Test & Measurement World, TechOnline, EBN, DataSheets.com, Designlines, and Embedded.com across the globe to accelerate technology sales. The international electronics community gathers at UBM Electronics market leading events such as the Embedded Systems Conferences, DESIGN, DesignCon and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, UBM Electronics provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research. UBM Electronics is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.

For more information, go to www.ubmelectronics.com; follow us at @ubm_electronics to get the latest UBM Electronics news.

About UBM

UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,634 staff in more than 31 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

For more information, go to www.ubm.com; follow us at @UBM_plc to get the latest UBM news.

For more information on UBM Electronics please contact:
Felicia Hamerman, Vice President, Marketing
T: 516.562.5652, E: felicia.hamerman@ubm.com

SOURCE UBM Electronics