Electronics Industry's UBM Electronics Announces Upcoming Test & Measurement World Community Website Launch Following the Successful EDN.com Launch

Jun 12, 2012

SAN FRANCISCO, June 12, 2012 /PRNewswire/ -- UBM Electronics, the daily source of essential business and technical information for the design engineering and electronics industry's decision makers, today announced plans to launch a newly redesigned Test & Measurement World website, building on the success of the EDN.com launch earlier in this month. The new site will better serve the needs of Test & Measurement World's community of electronics design and test engineers, developers, and industry-related management through a more interactive, two-way experience and dialog around key areas of design and test, while providing more opportunities to learn from – and contribute to – the site's vast array of highly technical content, regular blogs on hot topics, networking opportunities, webinars, courses, and tools. With the July website relaunch it will shutter the print version of the brand, making a July/August combined issue the last issue.

(Logo:  http://photos.prnewswire.com/prnh/20120612/SF23339LOGO)

"Designers of electronics systems understand that the world is changing rapidly and that test is an increasingly important function at every stage of their design and must be thought of holistically, almost from the very start, if they are to meet their time and budget constraints. The new Test & Measurement World site will be structured precisely to meet those requirements," said Patrick Mannion, Brand Director, EDN, Test & Measurement World, and Embedded.com at UBM Electronics.

Mannion said, "The structure will emphasize the test requirements that design engineers, product engineers, and test engineers need to be aware of along with the logical product development path from design and prototyping, to characterization, to manufacturing, to field service, and to failure analysis."

The main components of the site content include:

  • Technical articles that help engineers understand and apply technology to their jobs every day;
  • New products and product reviews that help engineers keep abreast of the latest tools;
  • Blogs that highlight both technical and professional issues of the day; and
  • Updates and analysis on industry from editors, contributors, and the engineering community.

Leading the TMWorld.com content team is Mannion, who has more than 20 years of editorial experience in the electronics OEM media industry. Additional content staff team members include:

  • Martin Rowe, Senior Technical Editor
  • Janine Love, Senior Editor
  • Larry Desjardin, modular instrumentation and automated test
  • Ransom Stephens, signal integrity, high-speed serial interfaces, and related standards
  • Kenneth Wyatt, EMC design and test
  • Brad Thompson, engineering consultant
  • The technical staff at the University of New Hampshire Interoperability Lab

"In addition, as our engineering community grows more vocal and engaged online, it's clear that they are not shy about giving their opinion, so we'll be putting these users and their opinions front and center on the site, while also adding personal touches, such as a profile page where users can share a bit about their background and interests, as well as the ability to 'follow' discussions and specific people they find interesting. Users will also be able to upload and share their own content on the site," said Mannion.

"What's also exciting as we dive deeper into interactive online engagement with our community is the opportunity to meet their needs, wherever they are," Mannion added. "Look for a Test & Measurement World app to follow closely on the heels of the site relaunch, followed by a tighter integration of Test & Measurement World with DesignCon, which provides a natural and organic path for our community to carry their conversations and connections forward and enhance them through face-to-face interactions. This is probably the most exciting time in Test & Measurement World's thirty-year history and our team is delighted to be a part of it."

"Through proven community-supporting technologies, mentoring, and education, the new Test & Measurement World provides engineers with the vital information and peer-to-peer resources they need to succeed," said Kathy Astromoff, CEO at UBM Electronics. "The way our audience uses media is changing – whether it's on the go, via multiple devices, or in different formats. We're evolving the Test & Measurement World brand to enable this new interactive, engaged online community to expand and deepen users' engagement with each other, our customers and the electronics ecosystem as a whole, from the designers and innovators themselves, through to the design and test services and technical marketing resources they need to make their design a success. As such, the new Test & Measurement World site and upcoming app are an integral part of our business' strategic growth plan of reach, services, and commerce."

About Test & Measurement World
Test & Measurement World serves the information needs of engineers in the electronic original equipment market (EOEM), which includes manufacturers of test equipment, medical equipment, aircraft, and aerospace, automotive, consumer electronics, and other products and services, as well as engineers in the electronic test, measurement, and inspection industries. Engineers can access technical information geared for on-the-job application, as well as industry news, coverage of the latest standards and technologies, application notes, product specifications, how-to articles, industry events, blogs, and contests. Over 60,000 individuals in engineering management, engineering technical/staff, and corporate and general management rely on Test & Measurement World to keep them up-to-date on current developments, regulatory requirements, trends, and innovations in the test and measurement marketplace.

About UBM Electronics

UBM Electronics is the global leader in media and marketing solutions for design engineering and the electronics industry. We deliver results for the key influencers and decision makers involved in the design, development, and commercialization of technology through its market leading brands, peer communities, and professional education services. More than 2.2 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, Design News, Test & Measurement World, TechOnline, EBN, DataSheets.com, Designlines, and Embedded.com across the globe to accelerate technology sales. The international electronics community gathers at UBM Electronics market leading events such as the Embedded Systems Conferences, DESIGN, DesignCon, and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, UBM Electronics provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research. UBM Electronics is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.

For more information, go to www.ubmelectronics.com; follow us at @ubm_electronics to get the latest UBM Electronics news.

About UBM

UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, and in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,634 staff in more than 31 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

For more information, go to www.ubm.com; follow us at @UBM_plc to get the latest UBM news.

For more information on UBM Electronics please contact:
Felicia Hamerman, Vice President, Marketing
T: 516.562.5652, E: felicia.hamerman@ubm.com

SOURCE UBM Electronics