UBM Wins Four EXPO Magazine E.X.C.I.T.E Awards, Highlights Powerful Technologies Created to Connect, Educate and Engage with Audiences
Jun 21, 2012
NEW YORK, SAN FRANCISCO AND CHICAGO, June 21, 2012 /PRNewswire/ -- UBM Electronics, PR Newswire and UBM Studios received four prestigious E.X.C.I.T.E Awards from EXPO Magazine. The E.X.C.I.T.E Awards are the first awards program established to recognize excellence in tradeshows and expos. Winners were announced at the Expo Next event on June 20, 2012 at the Sheraton Baltimore City Center Hotel, Baltimore.
"It's a tremendous honor for all of us at UBM Electronics, PR Newswire and UBM Studios to receive this recognition from EXPO Magazine – these awards validate the powerful technology solutions we're creating to connect, educate and engage with audiences," said Kate Spellman, president, UBM Studios.
UBM Electronics' ARM® TechCon™ received a gold award in the "Best Show Floor Engagement Strategies" category. ARM TechCon was the launchpad for the electronic industry's first conference application pre-loaded on an ARM® Cortex™ dual core tablet for conference attendees bundled with an All-Access conference pass. The application included technology, produced by UBM Studios, to access the conference's interactive proceedings. By offering the tablet app as part of the All-Access conference pass to conference attendees UBM Electronics was able to connect attendees with content in more meaningful ways to encourage interaction.
"The success of the All-Access conference pass with the app showcases the need for the education and conversation to continue long after the show. This technology opens the door to opportunities to enhance the attendee experience. Not only are we empowering the attendees with access, but at the same time we can study their behavior and reactions within the content. We are honored to be recognized by EXPO Magazine with these awards," said Colin Holland, content director, UBM Electronics.
Receiving the first place gold award for "Best Use of Integrated Media In a Sponsorship," PR Newswire's RetailInvestorConferences.com provides an interactive monthly forum for public companies to present and interact directly with retail investors using a graphically-enhanced, virtual environment. UBM Studios' Conference Center was leveraged to create the RetailInvestorConferences.com environment. RetailInvestorConferences.com combines PR Newswire's leading-edge online conferencing and investor communications capabilities with BetterInvesting's extensive retail investor audience network and MUNCmedia's sophisticated retail investor targeting.
"Our unique forum has been a valuable IR solution for our audience," said John Viglotti, vice president, IR Services, PR Newswire. "We have achieved significant engagement between our sponsor companies and attendees and we're very pleased to receive this industry recognition on the success of our environment."
In addition, UBM won bronze awards in the "Best Use of a Mobile App" category for UBM Electronics ARM®TechCon™ and the "Best Website/Microsite" category for UBM Electronics' DESIGN West.
UBM Electronics created a first-of-its-kind conference and expo online environment, DESIGN On Demand, which showcased content and videos before, during and after the live event. DESIGN On Demand was built on the rich foundation of training, education and content available at the Embedded Systems Conference (ESC) combined with popular DESIGN West summits -- Android Summit, Black Hat Summit, DesignMED, Multicore DevCon, EDN's Designing with LEDs, Sensors in Design. DESIGN On Demand offered massive amounts of valuable content packaged in an intelligent environment put straight into the hand of event attendees. The event application "DESIGN On Demand" leverages proprietary UBM Studios technology.
For additional information on UBM Studios, contact Max Gerstein at 773 687 4317 or firstname.lastname@example.org.
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
About UBM Electronics
UBM Electronics is the global leader in media and marketing solutions for design engineering and the electronics industry. We deliver results for the key influencers and decision-makers involved in the design, development, and commercialization of technology through its market leading brands, peer communities, and professional education services. More than 2.2 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, Design News, Test & Measurement World, TechOnline, EBN, DataSheets.com, Designlines, and Embedded.com across the globe to accelerate technology sales. The international electronics community gathers at UBM Electronics market leading events such as the Embedded Systems Conferences, DESIGN, DesignCon, and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, UBM Electronics provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research. UBM Electronics is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.
For more information, go to www.ubmelectronics.com; follow us at @ubm_electronics to get the latest UBM Electronics news.
UBM Studios is the global leader in digital events, environments and communities. UBM Studios creates powerful and intuitive digital communities that help organizations connect, educate and engage with audiences to capitalize on growth opportunities connecting the right content to the right audience with the right user interface. UBM Studios is part of UBM Connect – which also includes UBM Canon Media and UBM Medica US, providing marketing services across a number of communities, the largest of which are healthcare, medical device design and advanced manufacturing. UBM Connect is a UBM plc company. (UBM.L)
For additional information on UBM Studios, visit www.ubmstudios.com.
UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organized into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.
For more information, go to www.ubm.com; follow us at @UBM_plc to get the latest UBM news.
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For more information on UBM Electronics please contact:
Felicia Hamerman, Vice President, Marketing
T: 516.562.5652, E: firstname.lastname@example.org
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SOURCE UBM Electronics; UBM Studios; PR Newswire