UBM Celebrates Marketing Excellence, Wins Four min's Integrated Marketing Awards
Sep 11, 2012
SAN FRANCISCO, Sept. 11, 2012 /PRNewswire/ -- UBM Electronics and UBM DeusM today are celebrating magazine marketing excellence with four prestigious min's Integrated Marketing awards. The min's Integrated Marketing awards salute the campaigns, ongoing programs and innovative people who've raised the bar on magazine marketing programs by exploiting a myriad of digital channels to deliver evocative and effective marketing campaigns.
"UBM is passionate about serving the technology marketplace and these awards showcase our commitment to our communities. It is a great accomplishment for us to be recognized for our extraordinary work," said Kathy Astromoff, CEO, UBM Electronics.
UBM won the following min's Integrated Marketing awards:
- The Microcontroller Central website sponsored by NXP Semiconductors won gold in the "Customized Website" category. UBM DeusM, UBM Electronics and NXP Semiconductors have partnered to create an online community devoted to inspire and empower users of microcontrollers and showcase their successes. The community-based website consists of blogs, message boards, live chats, whitepapers and other educational resources to help readers address the joys and challenges of microcontroller-based design. Microcontroller Central allows embedded engineers to celebrate success stories, discuss design experiments and create an environment for change.
- UBM Electronics' EE Times & EBN Top 25 Distributors advertorial won gold in the "Special Advertorial Section" category. The advertorial, which has been produced for 40 years, focuses on the Top 25 Distributors in the global electronics industry. The report ranks component distributors by sales and itemizes their service offerings, including design, subassembly, kitting, vendor managed inventory and other supply chain management activities as appropriate for each company. The primary goal of the report is to identify the financial performance of the top global distributors over the past 12 months. Additionally, the report highlighted the evolving industry; it helped readers understand the operating conditions of their own customers; a chart showcasing a snap shot of each company; as well as a list of the non-franchise distributors and the changes from the past year.
- UBM Electronics' Drive for Innovation won gold in the "Total Integrated Program and Most Creative Use of New Technology" category. The Drive for Innovation is an inspired initiative in partnership between Avnet Express and UBM Electronics. The program, a first-of-its kind media project, showcases electronics innovation and automotive system design anchored by a cross-country journey in a Chevrolet Volt. Begun in July 2011, the project celebrates innovative people, products and places in electronics and technology. The Drive for Innovation features EE Times Silicon Valley Bureau Chief Brian Fuller driving a fire-engine-red Volt to innovation hubs across America interviewing engineers, entrepreneurs, innovators and students and blogging and posting video updates about their experiences. Fuller visited hundreds of companies across America and continues to publish inspiring stories about electronics innovation and entrepreneurship. The multifaceted program is anchored by a website, which features content from the road trip, a drive tracker and an interactive map that highlights the tour as well as games and prizes to fuel community engagement.
- DeusM's Community Activation Platform won gold in the "Wow Award" category. The Community Activation Platform (CAP) is an integrated marketing program that enables marketers to drive deeper engagement with their target market by generating meaningful conversations, customer leads, asset downloads and market research. The core of the CAP program provides exclusive sponsorship of an online community that delivers the voice and sole ownership of a targeted community of professionals. The CAP program utilizes core functionality deployed in UBM's "Community in a Box" platform.
About UBM DeusM
UBM DeusM (www.deusm.com) is an integrated marketing services company owned by UBM plc, targeting the fastest growing segment of the online publishing industry: business social media. The company is led by Managing Director Stephen Saunders, Min's Marketer of the Year 2010. He and the other UBM DeusM principals have built and delivered more than two dozen successful sites and online communities over the last two years. UBM DeusM's service is based on a unique platform, called Community in a Box (CiaB), which employs a structured system of proven B2B Web publishing best-practices, combined with a breakthrough integrated multimedia publishing platform ("n-Server") to enable marketers to quickly and profitably set up specialized communities for their target customers.
About UBM Electronics
UBM Electronics is the global leader in media and marketing solutions for design engineering and the electronics industry. We deliver results for the key influencers and decision makers involved in the design, development, and commercialization of technology through its market leading brands, peer communities, and professional education services. More than 2.2 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, Design News, Test & Measurement World, TechOnline, EBN, DataSheets.com, Designlines, and Embedded.com across the globe to accelerate technology sales. The international electronics community gathers at UBM Electronics market leading events such as the Embedded Systems Conferences, DESIGN, DesignCon, and ARM® TechCon™ to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, UBM Electronics provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research. UBM Electronics is part of UBM (UBM. PLC) a global provider of media and information services for professional B2B communities and markets.
For more information, go to UBMElectronics.com; follow us at @ubm_electronics to get the latest UBM Electronics news.
UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, and in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists around the world. Our 6,634 staff in more than 31 countries is organized into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.
For more information, go to UBM.com; follow us at @UBM_plc to get the latest UBM news.
For more information on UBM Electronics please contact:
Vice President, Marketing, UBM Electronics
SOURCE UBM Electronics; UBM DeusM