The Internet of Things and the Future of Electronics Showcased at UBM's DESIGN East, Hynes Convention Center, September 17 - 20, 2012

Boston's Biggest Electronics Engineering Event Hosts Hundreds of Exhibitors, Delivers Insight and Inspiration from the World's Leading Technologists

Sep 13, 2012

SAN FRANCISCO, Sept. 13, 2012 /PRNewswire/ -- UBM Electronics, the daily source of essential business and technical information for the electronics industry's decision makers, today unveiled the final schedule for next week's DESIGN East  (September 17-20, 2012, Hynes Convention Center, Boston, MA) — featuring the popular Embedded Systems Conference Boston (ESC) and five industry summits: Android Summit, DesignMED, LED Summit,  Sensors in Design, and the Embedded Vision Summit.


DESIGN East includes more than 120 educational sessions, a "who's who" line up of world renowned expert speakers, and a technology exposition with more than 100 top companies including ARM,Freescale Semiconductor, Green Hills Software, IBMIntelLeCroy, Microchip, NXPOracle, QualcommRenesas, Rohde & Schwarz and STMicroelectronics.   View all exhibitors:

"DESIGN East 2012 is a powerful combination of hands-on educational opportunities, face-to-face interactions with industry experts and direct access to leading technology providers," said Alexander Wolfe, Brand Director, EE Times. "We are looking forward to welcoming the electronics engineering community, industry analysts and journalists to this unique and exciting event."

Download the DESIGN East event guide:

Registered media and analysts are invited to attend the following special event:

  • "Simplifying the Internet of Things",  Media & Analyst Luncheon Event
    Speaker:  Jim Robinson, general manager, Intelligent Systems Group, Intel
    September 18, 2012 at 12:00 Noon, Room 201
    Register at the door, or online now:
    Presented by Intel, McAfee & WindRiver

DESIGN East highlights include:

"WORLD NEXT: Your Roadmap to the Global Future"— a provocative keynote address by Mike Walsh, author of Futuretainment, September 18, 9:30 AM, Ballroom B, Level 3

"Emotion Technology: Enabling Machines to Understand How We Feel"— keynote by Professor Rosalind W. Picard, Sc.D., founder and director of the Affective Computing Research Group at the Massachusetts Institute of Technology (MIT) Media Laboratory, co-director of the Things That Think Consortium
September 19, 9:30 AM, Ballroom B, Level 3

Interactive Theatre Sessions in the Exhibit Hall:

  • "The Internet of Things, Intelligent Systems, Smarter Planets and Future Cities, What's Real?" September 18th at 5:45 PM 
  • "Minority Report Becomes Reality: How Embedded Vision is Enabling Everyday Machines to See", September 18, 3:00 PM
  • "Steampunk Design:  How to Engineer Science into Art (or vice versa)".  September 18, 12:45 PM

Education and Training from leading vendors in the Exhibit Hall:

View all Exhibitors:

View Show Floor Map:


Accredited media and industry analysts are encouraged to register to attend DESIGN East and to take advantage of the event's Media Center to connect with exhibiting companies. 

The Media Center is located in Room 200 on the 2nd floor of the Hynes Convention Center.

Official hashtag: #designeast
Follow DESIGN East news via Twitter:!/ubmdesign
Follow DESIGN East news via Facebook:


Held in key strategic technology development locations worldwide, UBM Electronics' DESIGN events are the global electronics industry's leading gatherings.  With cutting edge product demonstrations, visionary speeches and hundreds of essential technical training classes and accreditation opportunities, DESIGN is the ideal venue for the electronics engineering community to learn, collaborate and recognize excellence. UBM Electronics' DESIGN events cater to the extremely technical, higher-learning needs of the world's top engineers while providing an unprecedented forum for the examination of the industry's pressing business challenges. 

About UBM Electronics

UBM Electronics is the global leader in media and marketing solutions for design engineering and the electronics industry. We deliver results for the key influencers and decision makers involved in the design, development, and commercialization of technology through its market leading brands, peer communities, and professional education services. More than 2.3 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, Design News, Test & Measurement World, TechOnline, EBN,, Designlines, and across the globe to accelerate technology sales. The international electronics community gathers at UBM Electronics market leading events such as the Embedded Systems Conferences, DESIGN, DesignCon, and ARM® TechCon™ to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, UBM Electronics provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research. UBM Electronics is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.

For more information, go to; follow us at @ubm_electronics to get the latest UBM Electronics news.

For more information on DESIGN East 2012 please contact:
Felicia Hamerman
Vice President, Marketing, UBM Electronics

Media Contact:
Lynda Kaye 
Kaye Public Relations


SOURCE UBM Electronics