EE Times Group's ESC Silicon Valley 2010 Raises Bar for Electronics Industry Events

More than 8,600 Engineers, Product Visionaries, Business Leaders, Analysts and Journalists Attend Electronics Sector's Largest Embedded Systems Conference and Expo

May 10, 2010

EE Times Group, a UBM company and the daily source of essential business and technology news, analysis and intelligence for the electronics industry's decision makers, today announced that more than 8,600 electronics professionals - a 11% year-to-year attendance increase - participated in the ESC Silicon Valley event held in San Jose, California, from May 26-29, 2010.

  ESC Silicon Valley 2010 attendance highlights include:

  Conference and Expo Attendees:
  --  8,636 embedded systems engineers, designers, business leaders and
      industry observers from 68 countries participated in the ESC
      Conference and Expo, the ARM Connected Community pavilion and the
      co-located Multi-Core Expo.
  --  There was a 34% year-to-year conference attendee increase- a testament
      to the education and training content that is core to ESC and is
      essential to engineers.
  --  Popular ESC venues included standing-room only keynote and industry
      addresses, live product tear-downs, educational sessions, technical
      roundtable discussions, design philosophy debates, press conferences,
      award ceremonies and technology demonstrations.

Exhibitors and Sponsored Educational Sessions: 266 established and early-stage companies demonstrated new and leading-edge technology, products and services during the ESC Silicon Valley 2010 Expo. Exhibiting companies provided a record breaking 90 sponsored educational sessions.

Speakers: 144 electronics industry thought leaders delivered keynote and industry addresses or participated in panel discussions and debates.

Press Room activity: Exhibiting companies held more than 275 private briefings with more than 120 journalists and industry analysts. 109 exhibitors utilized ESC's green Virtual Press Office service to publish 248 press releases and related documents. As part of a special editorial program, EE Times Group editors interviewed more than 20 exhibiting company C-level executives.

ACE Awards: 14 companies and individuals were honored with EE Times Annual Creativity in Electronics (ACE) Awards. See complete list of winners here.

"We are delighted with the attendance figures and significant positive feedback we are getting about ESC Silicon Valley 2010," said David Blaza, vice president of Events and Embedded Systems, EE Times Group. "Our goal was to boost attendance by offering valuable educational content and the industry's most timely discussions led by prominent technology thought leaders. We exceeded that goal and have definitely raised the quality bar for electronics industry events."

"Technology evolves in spite of the economy," said Tom Starnes, analyst at market research firm Objective Analysis. "The excitement in the air at ESC Silicon Valley is a good indicator of the electronics industry's upturn. I'm sure the embedded engineering community went home from ESC armed with a wealth of valuable knowledge."

"ESC Silicon Valley 2010 was a huge success," said Pedro Vargas, senior director of corporate marketing, Atmel Corporation. "The company goals at the show were to gain new leads, foster existing customer, press and analyst relations, and to build awareness. We exceeded all these expectations by conducting key meetings with customers, press and analysts, experienced heavy booth traffic, and gained some qualitative leads."

"ESC Silicon Valley 2010 was a very upbeat event, said Electronic Design magazine's Technology Editor William Wong. "The well-managed ESC press room with its all green Virtual Press Office, allowed me to connect with a significant number of exhibitors to learn about their exciting new products and technologies."

  Upcoming ESC 2009 events:

  ESC Chicago June 8-9, 2010
  ESC India July 21-23, 2010
  ESC Boston September 20-23, 2010
  Embedded Live (London, UK) October 20-21, 2010
  ESC Silicon Valley 2011 (San Jose, CA) May 2-5, 2011

  About ESC Silicon Valley (

Held in key strategic technology development locations worldwide, the Embedded Systems Conference is the global electronics industry's leading event. With cutting edge product demonstrations, visionary speeches and hundreds of essential technical training classes and accreditation opportunities, ESC is the ideal venue for the design engineering community to learn, collaborate and recognize excellence. In addition, ESC Boston celebrates decades of unique local electronics industry culture, innovation and significant contributions to the global technology industry.

About EE Times Group (

EE Times Group, a division of United Business Media [LON:UBM], is the global leader in media and marketing services for the electronics industry. We deliver results for the key influencers and decision makers involved in the design, development and commercialization of technology through our market leading brands. More than 1.1 million engineering professionals engage with the EE Times Network - EE Times, TechOnline, DesignLines, and - across the globe. The technology community comes to our market leading events to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. As well, EE Times Group provides end-to-end services ranging from next-generation marketing, integrated media and research.

  For more information on ESC Silicon Valley 2010 please contact:
  Felicia Hamerman
  Group Marketing Director, EE Times Group

  Media Contact:
  Lynda Kaye
  Kaye Public Relations

First Call Analyst:
FCMN Contact:

SOURCE: EE Times Group

CONTACT: Felicia Hamerman, Group Marketing Director of EE Times Group,
+1-516-562-5652,; or Media, Lynda Kaye of Kaye Public
Relations, +1-650-799-2888,, for EE Times Group

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