Brent Pearson, UBM Electronics CTO, to Speak at MediaNext 2012 on Developing an E-Learning Business

Oct 25, 2012

SAN FRANCISCO, Oct. 25, 2012 /PRNewswire/ -- UBM Electronics, the daily source of essential business and technical information for the design engineering and electronics industry's decision makers, today announced that Brent Pearson, CTO, will share insights on developing an E-Learning business at MediaNext 2012, a multi-platform conference for the publishing industry focused on the transformation of digital media and the introduction of new platforms, at the Marriott Marquis in New York City from October 29-31, 2012.


On Monday, October 29, at 9:00 a.m., Pearson will participate in the panel and interactive workshop "How to Build an E-Learning Business." The panel will discuss the components of a successful e-learning business, including skills development based curriculum, multiple-session modules, between session interaction, attracting qualified instructors and end-of-course certification. In addition, the panelists will explore all facets of e-learning, from scoping out topics, attracting audiences, creating the content, pricing and learning management platform options.  Other panelists include:  Shelly Jones Jennings, Vice President, Digital, Black Enterprise, and Sara Domville, Division President, F+W Media.

"UBM Electronics is committed to making all of its content – from news to technical papers to education and training -- readily available to the global electronics industry.  This workshop will help educate media professionals on all of the aspects of e-learning," said Pearson. 

Pearson sets and manages the technology roadmap for UBM Electronics and leads all software development within the company. His main focus is to identify and evaluate technology opportunities and then execute those programs which advance the company's strategic IT business objectives.  He has more than 12 years of software engineering, web development and management expertise. Prior to UBM, Pearson was Director of Technology for Carat, a full service digital media company that provides technology consulting services to Fortune 1000 companies. Earlier, he was the Director of Development for TradePoint Solutions, a software-as-a-service provider in the consumer packaged goods industry. Pearson also cofounded Lawdex, focused on creating and sharing legal documentation and communication electronically.  In April 2012, Pearson was named a C-level visionary in the FOLIO: 40 for rebuilding the company's technology infrastructure into a scalable, single-platform operation.

About UBM Electronics
UBM Electronics is the global leader in media and marketing solutions for design engineering and the electronics industry. We deliver results for the key influencers and decision makers involved in the design, development, and commercialization of technology through its market leading brands, peer communities, and professional education services. More than 2.2 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, Design News, Test & Measurement World, TechOnline, EBN,, Designlines, and across the globe to accelerate technology sales. The international electronics community gathers at UBM Electronics market leading events such as the Embedded Systems Conferences, DESIGN, DesignCon, and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, UBM Electronics provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research. UBM Electronics is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.

For more information, go to; follow us at @ubm_electronics to get the latest UBM Electronics news.

About UBM plc
UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. Our 6,500 staff in more than 30 countries are organized into specialist teams which serve commercial and professional communities, helping them to do business and their markets to work effectively and efficiently.

For more information, go to; follow us at @UBM_plc to get the latest UBM news.

For more information on UBM Electronics please contact:
Felicia Hamerman, Vice President, Marketing
T: 516.562.5652, E:

SOURCE UBM Electronics