The Connecting Edge Website Launches to Inspire Engineers to Design High-Quality Products

New TE Connectivity-sponsored online community lets beginners and experts share design success stories, technical insights and more

Nov 5, 2012

NEW YORK, Nov. 5, 2012 /PRNewswire/ -- UBM DeusM (, the integrated marketing services arm of UBM, and UBM Electronics (, the daily source of essential business and technical information for the design engineering and electronics industry's decision makers, today launched The Connecting Edge (, a new online community devoted to inspiring and empowering engineers to design high-quality products.


"Design engineers are constantly challenged to deliver on time, on spec, and on budget," said Kathy Astromoff, CEO of UBM Electronics. "We're delighted that TE Connectivity supports UBM Electronics' goal of scaling engineers' tacit know-how on implementing connectors successfully."

Long-time technology journalist and former design and applications engineer Martin Rowe has been named Editor in Chief of The Connecting Edge. Rowe was most recently Senior Technical Editor of Test & Measurement World. His 20-year career at Test & Measurement World and years of experience in the engineering community gives him the technical know-how and journalistic background needed for this demanding task.

"I am delighted Martin has joined UBM Electronics to take the helm of this exciting new endeavour," said Patrick Mannion, Brand, Director, EDN, Test & Measurement World, and Embedded, UBM Electronics. "Few engineers or editors are more qualified to lead the community from within."

The new community-based Website will consist of blogs, message boards, live chats, whitepapers, and other educational resources to help readers address the joys and challenges of designing with electrical and fiber-optic connectors. The community will be supplemented by a presence on Facebook, Twitter, and LinkedIn.

"Connectors, whether they attach to cables or circuit boards, are the often-forgotten link in a signal chain or power-distribution network. Connectors play a critical role in how well an electronic system functions," said Martin. "If not designed and chosen properly, a connector can degrade a signal's integrity or cause a disruption in the delivery of signal power. A connector failure can be a disaster, and engineers need to know how to properly specify connectors and how to manufacture products with them. Through The Connecting Edge, engineers will share their successes and minimize failures."

The Connecting Edge is published by UBM DeusM and UBM Electronics. TE Connectivity is the exclusive sponsor.

Visit The Connecting Edge at

For more information on UBM DeusM please contact:
Amy Averbook, Marketing Director
T: (917) 743-2693; E:

For more information on UBM Electronics please contact:
Felicia Hamerman, Vice President, Marketing
T: (516) 562-5652; E:

About UBM DeusM
UBM DeusM ( is an integrated marketing services company owned by UBM plc, targeting the fastest growing segment of the online publishing industry: business social media. The company is led by Managing Director Stephen Saunders, Min's Marketer of the Year 2010. He and the other UBM DeusM principals have built and delivered more than thirty successful sites and online communities over the last 2 years. UBM DeusM's service is based on a unique platform, called Community in a Box (CiaB), which employs a structured system of proven B2B Web publishing best-practices, combined with a breakthrough integrated multimedia publishing platform ("n-Server") to enable marketers to quickly and profitably set up specialized communities for their target customers.

About UBM Electronics
UBM Electronics is the global leader in media and marketing solutions for the electronics industry, delivering results for the key influencers and decision makers involved in the design, development, and commercialization of technology through its market leading brands, peer communities, and professional education services. More than 2.2 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, Design News, Test & Measurement World, TechOnline, EBN,, Designlines, and across the globe to accelerate technology sales. The international electronics community gathers at UBM Electronics market leading events such as the Embedded Systems Conferences, DESIGN, DesignCon and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, UBM Electronics provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research. UBM Electronics is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.

For more information, go to; follow us at @ubm_electronics to get the latest UBM Electronics news.

About UBM plc
UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, and in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organized into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently. For more information, go to

SOURCE UBM Electronics