InformationWeek's Geekend: Picking Your Friend's Nose

In the latest edition of InformationWeek's Geekend series, writer David Wagner examines how genetics and appearance affect our choice of pets, friends, and employees.

Jul 18, 2014

NEW YORK, July 18, 2014 /PRNewswire/ -- We're picking friends because of genetic similarities we can't see with the naked eye. That might seem fun (and it is), but it also affects the way we hire, judge how smart people are, and whether we even want to sit next to them.

UBM Tech

In this latest installment of the Geekend series, writer David Wagner takes a serious yet lighthearted look at studies that show how we pick the people we hang out with, how our brains affect our decisions without us even knowing it, and what (if anything) we should do about it. He shows how liking dogs with floppy ears impacts who we hire, and just why we see grumpy cat faces in our cookies. If you want to know how your nose matters in all of this, click here.

Each week, Wagner explores scientific studies that look at the convergence of technology and human behavior to see how we're changing our world, and how the world we build is changing us. This week, he's showing how our very genes are conspiring to help us pick our friends.

Want to know how you pick your friend's nose? Check out this week's Geekend and try it yourself.

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Scott Ferguson
Community Editorial Director, UBM Tech

SOURCE InformationWeek