Dark Reading named top influencer for Chief Information Security Officers in the US

New report from Apollo Research names Dark Reading #1 influencer overall and among tech news sources

Nov 4, 2016

SAN FRANCISCO, Nov. 4, 2016 /PRNewswire/ -- UBM's Dark Reading, connecting the information security community, was named the top overall influencer and technology news source in Apollo Research's just released 'US CISO Influencer Report 2016'. In the report, Apollo Research reveals the 300 people, media and organizations that 1,851 chief information security officers (CISOs) in the United States rely on for news, information and insight. The data collected was based on Twitter engagement.

Dark Reading: Connecting the Information Security Community

"The aptly named Dark Reading is a one-stop smorgasbord of information, data, statistics and updates for the CISO and takes the lead with 24.1% of the reach," according to the report. "The site has everything from analytics to attacks to career opportunities and events. In addition to having some high-level writers and insight, the publication hosts its own Cyber Security Summit and is a part of [UBM's Technology Group]."

"Dark Reading has spent the last 10 years building a comprehensive site that gives security professionals all the news and information they need to do their jobs," said Tim Wilson, co-founder and editor-in-chief of Dark Reading. "We're excited about the Apollo Research findings because they indicate that we have achieved that goal."

Key findings from the US CISO Influencer Report 2016 include:

  • Dark Reading takes the lead with nearly a quarter of the reach ranks #1 overall.
  • Dark Reading is also the top media/news source, ranking #1 in the Technology News category.
  • Kelly Jackson Higgins, executive editor of Dark Reading, is one of the top 10 technology writers and one of eight women technology writers who made the list of 30. Notably, she also received a Target Relevancy Index score of 10, meaning she has extremely high relevance among the US CISO community.

UBM's online information security community, Dark Reading, offers technology marketers a trusted platform to launch and sustain marketing efforts that will reach CISOs. Whether the goal is to build brand recognition, educate prospects, drive traffic or generate leads, partnering with Dark Reading offers an integrated approach to engage future buyers of technology products and services.

To learn more about UBM's online security community that is influencing US CISOs, please visit: createyournextcustomer.com/brands/dark-reading/

Dark Reading
Dark Reading is the cybersecurity industry's top destination for news and insight. The site gives cybersecurity professionals an editorially supported environment to connect with peers through moderated discussions, blogs and social media. Cybersecurity professionals visit Dark Reading to learn about cyber threats, vulnerabilities and technology trends. It's where they discuss potential defenses against the latest attacks, and key technologies and practices that may help protect their most sensitive data in the future. It's where they come to engage with one another and with Dark Reading editors to embrace new (and big) ideas, find answers to their IT security questions and solve their most pressing problems. For more information, go to http://www.darkreading.com. Dark Reading is organized by UBM Americas, a part of UBM plc (UBM.L), an Events First marketing and communications services business. For more information, visit ubmamericas.com.

Contact: Monique Luttrell, 415-947-6088, monique.luttrell@ubm.com

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SOURCE UBM Americas


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