Software Development Industry Luminaries Set to Keynote at SD Best Practices 2004

Industry Experts Kent Beck, Tom Demarco and Ivar Jacobson to Address Attendees

PRNewswire-FirstCall
SAN FRANCISCO
Aug 5, 2004

CMP Media's SD Events Group today announced the names of the exceptional industry experts chosen to keynote at their East Coast conference SD Best Practices. Excitement is mounting in anticipation for the second year of this conference, slated for September 20 - 23rd, in Boston, MA.

  This year's dynamic keynote lineup includes:

  -- Kent Beck is the Founder of Extreme Programming and an industry
     renowned author. Mr. Beck will explore extreme programming in the
     industry and its future. His keynote address is on Tuesday,
     September 21, at 12:30 p.m.
  -- Tom Demarco, Principal of the Atlantic Systems Guild, Author and
     Lecturer, will discuss risk management. Mr. Demarco's address will
     focus on the how-to's of risk management and how to include the
     discipline in organizations. His keynote is scheduled for Monday,
     September 20 at 12:30 p.m.
  -- Ivar Jacobson is the Founder of Jaczone and known as the father of
     components, the Unified Modeling Language and the Rational Unified
     Process. Mr. Jacobson will talk about modeling solutions including use
     cases and aspects and how they can work together. His keynote is
     scheduled for Thursday, September 23, at 12:30 p.m.

Along with these visionary keynote addresses, SD Best Practices attendees can chose from among 100 conference sessions in management, languages, emerging technologies and process to attend. Outside of class, business case study presentations, roundtables, panels and other exciting events are planned. In addition to the conference, the Expo will allow attendees to view the latest products and services available from today's leading vendors.

For detailed listings of exhibitors, speakers, events and all conference information, visit www.sdexpo.com.

For press registration visit -- http://www.sdexpo.com/2004/bp/press/press_reg.htm

About CMP Media LLC

CMP Media LLC (www.cmp.com) is a leading integrated media company providing essential information and marketing services to the entire technology spectrum-the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, research, direct marketing services, education and training, trade shows and conferences, and custom publishing.

  CONTACT:
   Kate Adams
   Director of Marketing
   CMP Media/SD Events Group
   415-947-6165
   kadams@cmp.com
   www.sdexpo.com

SOURCE: CMP Media LLC

CONTACT: Kate Adams, Director of Marketing, CMP Media/SD Events Group,
+1-415-947-6165, or kadams@cmp.com

Web site: http://www.sdexpo.com/


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