Heavy Reading, Pyramid Research Partners With Wireless 20/20 to Launch 4G Business Plan Consulting Services

May 26, 2010

Heavy Reading (www.heavyreading.com) and Pyramid Research (www.pyr.com) have joined forces to launch a new suite of custom research and consulting services for global operators and their vendors planning 4G wireless networks and mobile broadband services. These research units of the Light Reading Communications Network have teamed with Wireless 20/20 LLC (www.wireless2020.com), a specialty consulting group supporting the wireless and mobile broadband industry, to develop these 4G business planning and consulting services designed to help 4G network operators address the challenge of developing a bankable business case essential to raising equity, debt, and vendor financing.

The combination of Wireless 20/20's WiROI™ Business Case Tools and Heavy Reading's extensive research and consulting on radio access networks, packet core, service platforms, and mobile backhaul will help operators develop their 4G network architecture, technology roadmaps, and deployment plans in multiple spectrum bands. Wireless 20/20 has already used the WiROI™ Tool to complete more than 40 wireless and mobile broadband operator business cases. Heavy Reading and Wireless 20/20 recently used the WiROI™ Tool to complete an extensive 4G network and business planning engagement for an operator with three broadband wireless operations in the CIS/Eastern Europe.

"Operators planning to deploy 4G networks face a myriad of technical, strategic, and business complexities in how to manage their network evolution and critical questions on how to get a return on their investments," says Dennis Mendyk, Light Reading VP and Managing Director. "Leveraging Heavy Reading, Pyramid Research, and the Wireless 20/20 WiROI™ Tool, operators can base their 4G mobile broadband business plans on driving Internet service adoption and stimulating revenue growth in more than 100 emerging telecom markets in Latin America, Asia, Eastern Europe/CIS, Middle East, and Africa."

"Working with leading telecom research providers, such as Pyramid Research and Heavy Reading, extends the benefits of our financial modeling, strategic planning, and business case development processes to a wider set of global operators," says Haig Sarkissian, Principal Consultant at Wireless 20/20. "Together, our team is ideally positioned to support the needs of new licensees and operators in emerging markets like India or Indonesia, which are conducting broadband wireless spectrum auctions in 2010," adds 4G practice leader Berge Ayvazian.

A demonstration version of the WiROI™ Business Case Tool can be test driven at the Wireless 20|20 Website (http://www.wireless2020.com/4gconsulting/). Read an extended press release to learn more about how Heavy Reading and Pyramid Research have used WiROI™ in previous consulting work (http://www.pyramidresearch.com/pr_prlist/PR052610_4GRelease.htm). To inquire about this press release or this new offering, please email jbaker@pyr.com.

About Heavy Reading and Pyramid Research

As the research divisions of the Light Reading Communications Network, Heavy Reading and Pyramid Research provide the most comprehensive communications research, technology analysis, and market data for more than 100 markets around the world. Heavy Reading is recognized for its ability to clearly analyze complex networking and technology issues. Pyramid Research's analysis is positioned at the intersection of emerging markets, technologies, and business models, powered by the bottom-up methodology of its market forecasts. Founded in 2000, Light Reading is the leading online media, research, and focused event company serving the $3 trillion worldwide communications market. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of UBM TechWeb. For more information, visit: www.lightreading.com, www.heavyreading.com, or www.pyr.com.

About Wireless 20/20, LLC

Wireless 20/20 is an independent research and consulting company focused on the emerging broadband wireless market with clients spanning the entire WiMax, LTE, and 4G value chain, including semiconductor vendors, equipment vendors, service providers, and investors. Wireless 20/20 is the developer of the industry leading WiMax, LTE, and 4G operator WiROI™ Business Case Analysis Tool. With a dashboard-style, easy-to-use, GUI, the WiROI™ Tool has been licensed to 40 operators and is used extensively by leading WiMax and 4G operators around the world to develop comprehensive business cases. For more information visit: www.wireless2020.com WiROI™ is a trademark of Wireless 20/20, LLC.


  Jennifer Baker
  Marketing Director
  Pyramid Research, Heavy Reading
  +1 617 871-1910

  Robin Bestel
  Marketing Director
  Wireless 20/20
  +610- 861-5956

First Call Analyst:
FCMN Contact:

SOURCE: Pyramid Research

CONTACT: Jennifer Baker, Marketing Director of Pyramid Research, Heavy
Reading, +1-617-871-1910, jbaker@pyr.com; or Robin Bestel, Marketing Director
of Wireless 20/20, +1-610-861-5956, robin@wireless2020.com

Web Site: http://www.pyr.com/