Mexico's Telecom Market Surges With New Competition, Pyramid Finds

Sep 17, 2010

Mexico's telecom market will expand at a CAGR of 7.9 percent over the next five years to generate $34.9 billion in 2015, due to radio-access migration from 2.5 to 3G platforms, spectrum auction winners, and the entry of a new player increasing competition, according to a new report from Pyramid Research (

Mexico: A Mobile Surge with New Competition and More 3G Services offers a precise profile of the country's telecommunications, media, and technology sectors based on proprietary data from our research in the market. It provides detailed competitive analysis of both the fixed and mobile sectors, tracks the market shares of technologies and services, and monitors the introduction and spread of new technologies.

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The need for better coverage, affordable prices, and state-of-the-art communications has lead the federal government to promote competition in the mobile segment with much more intensity - two spectrum auctions took place in 2010, and the most important outcome is the entry of new player Televisa-Nextel, notes Jose Manuel Mercado, Senior Analyst at Pyramid. "In 2011 Televisa-Nextel will start to offer services to the mass market, and Telcel and Telefonica will expand their 3G services thanks to their new capacities," he says. "The next step toward more competition will be related to the pay-TV market and its inclusion of Telmex."

"We expect mobile services revenue to account for 67 percent of the total market by 2015; this will be driven by an increase in the subscriber base of roughly 41 million net adds between 2009 and 2015, fueled by intensified competition between Movistar and Telcel, which is helping to bring down the prices of services and to boost mobile data adoption," Mercado explains. The pay-TV market is becoming more dynamic as a result of aggressive multiplay strategies and the entry of new players. Megacable will be the second MVNO player and with the spectrum acquired by Televisa, the pay-TV segment will lead the technological change.

Mexico: A Mobile Surge with New Competition and More 3G Services is part of Pyramid Research's Latin America Country Intelligence Report Series and is priced at $990. Download an excerpt here: It can be purchased online here: or by emailing us at

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SOURCE: Pyramid Research

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